Digital strategy and media agency with in-house creative, analytics, and app development
PivotRoots is a full-stack digital agency operating across strategy, media buying, creative production, and custom technology. The tech stack reveals a heavy emphasis on analytics (BigQuery, Snowflake, Python, scikit-learn, TensorFlow) and Adobe Creative Suite, paired with hands-on project work in CLTV modeling, customer segmentation, and churn prediction—suggesting they're moving beyond traditional agency services into data-driven performance optimization and client dashboarding. Hiring is heavily skewed toward senior marketing and design roles, with emerging focus on data science and analytics implementation.
Notable leadership hires: Associate Creative Director, Creative Director
PivotRoots is a Mumbai-based digital agency founded in 2016, serving mid-market and enterprise clients across India. The company operates across six service lines: strategy and media planning, paid media (SEM, display, social, affiliate), organic channels (SEO, content, social), experiential marketing (web/app design and development), and proprietary technology solutions (dashboards, lead management, real-time campaign monitoring). In-house capabilities span creative production (design, video), web development (PHP/Laravel/WordPress), and analytics infrastructure (BigQuery, Snowflake, Python ML libraries). Current challenges center on SEO performance (technical issues, organic traffic growth) and client profitability metrics (ROAS, CAC, conversion rates).
Adobe Creative Suite (Premiere Pro, Photoshop, Illustrator, After Effects), analytics (Google Analytics, BigQuery, Snowflake), Python data science (scikit-learn, TensorFlow), cloud platforms (GCP, AWS, Azure), and web frameworks (PHP, Laravel, WordPress).
Content strategy, web analytics, link-building, CLTV and customer segmentation modeling, churn prediction, analytics platform implementation, and cross-channel paid/organic/social optimization.
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