Mobile growth consultancy specializing in app store optimization and performance marketing
Phiture advises product and marketing teams on mobile growth strategy across five service lines: app store optimization, paid performance marketing, retention, growth consulting, and subscription revenue. The tech stack reveals a consulting-first model: heavy reliance on ad platforms (Apple Search Ads, Meta, Google, TikTok) and analytics tools (AppsFlyer, BigQuery), paired with lightweight internal tooling (Python, FastAPI, React). Hiring is overwhelmingly marketing-focused (22 of 39 open roles), with a senior-heavy profile—consistent with a services business scaling client delivery and account management rather than building platform features.
Phiture is a Berlin-based mobile growth consultancy founded in 2016. The firm works with product and marketing teams at app companies, offering both strategic consulting and managed services across app store optimization, paid user acquisition, CRM and retention, and subscription monetization. The company operates a proprietary framework called the Mobile Growth Stack. Staff span Germany, UK, Spain, Poland, US, and Latin America, with active hiring across these regions. Current pain points include converting trial clients into recurring revenue, improving project execution coordination, and addressing technical debt in their internal platforms.
Phiture provides five core services: App Store Optimization (ASO), Performance Marketing (paid user acquisition via Apple Search Ads, Google, Meta, TikTok), CRM and Retention, Growth Consulting, and Subscription Revenue Optimization. Both advisory and managed delivery models.
Ad platforms (Apple Search Ads, Meta Ads, Google Ads, TikTok, Snapchat, DV360, The Trade Desk), analytics (AppsFlyer, BigQuery), and internal tools (Python, FastAPI, Docker, React, PostgreSQL, GCP). Spreadsheets and SQL for analysis.
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