Weather intelligence platform spanning consumer apps, broadcast media, and enterprise B2B data
Pelmorex operates a vertically integrated weather business: consumer-facing apps and broadcast channels (The Weather Network, MétéoMédia, Eltiempo), a B2B enterprise division (Pelmorex Weather Source), and Canada's national emergency alert system. The tech stack reveals a media-to-data migration underway — heavy investment in Snowflake, Airflow, Apache Beam, and BigQuery sits alongside traditional broadcast tooling (Adobe Premiere, vMix). Active hiring skews media and marketing (9 of 14 roles), but infrastructure and data projects signal a push toward scalable B2B products and cost-optimized storage, likely to support both revenue diversification and margin expansion.
Pelmorex is a 201–500-person weather intelligence company founded in 1989, headquartered in Oakville, Ontario. It operates three business lines: consumer weather apps and broadcast channels across North America and Latin America; Pelmorex Weather Source, an enterprise product that helps companies monetize weather data; and a critical public safety function as operator of Canada's National Alert Aggregation and Dissemination System. The company produces daily video content, manages live storm-centre coverage, and processes real-time weather data at scale. Current focus spans brand narrative across its portfolio, B2B product scalability, and infrastructure modernization to handle high-cardinality data and aggressive growth targets.
Snowflake, BigQuery, PostgreSQL, Apache Airflow, Apache Beam, Kubernetes, Docker, Node.js, Python, and GCS for data and infrastructure. Adobe Premiere Pro, After Effects, OBS Studio, and vMix for broadcast media production.
Scalable B2B data systems, live broadcast and video production, core infrastructure redesign, Airflow/Snowflake workflow orchestration, storage optimization, and brand growth strategy across consumer weather brands.
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