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PARSA Beauty Tech Stack

Hair and beauty accessories manufacturer across 30+ countries

Personal Care Product Manufacturing Sinsheim, Baden-Wuerttemberg 201–500 employees Founded 1986 Public Company

PARSA manufactures and distributes hair, beauty, and wellness accessories across Central and Eastern Europe, selling 75+ million units annually through drug stores, specialist retail, and food retail. The tech stack is deeply integrated into SAP—from FI/CO financials through SD sales, MM materials management, and SuccessFactors HR—reflecting a traditional manufacturing and supply-chain operation focused on operational efficiency rather than digital transformation. Active hiring spans sales (largest group), logistics, and marketing, with concurrent projects on SAP implementations and supply-chain optimization, signaling efforts to standardize processes across 5 international subsidiaries.

Tech Stack 23 technologies

Core StackSAP Canva ABAP SAP MM SAP SuccessFactors Adobe Illustrator Asana Excel Outlook Teams Microsoft Office PowerPoint LinkedIn SAP Fiori SAP UI5 SAP BTP SAP FI SAP CO SAP SD Adobe Acrobat Pro InDesign Word

What PARSA Beauty Is Building

◆Challenges

Optimizing sales processes
Expanding key accounts in discount channel
Ensuring product placement and supply chain efficiency
Managing supply chain bottlenecks
Efficiency improvement in packaging and artwork
Optimizing discount pricing and margins
Optimizing product profitability
Process efficiency improvement
Supplier management
Optimizing product assortment for discount channel

▲Active Projects

New product development
Event planning
Content and campaign planning
Sap implementations
Product and action concepts for discount channel
Strategic growth and innovation initiatives
Customer account development
International rollouts
Expanding market presence in eastern europe
Standardization and efficiency improvement in artwork and packaging

Hiring Activity

Steady65 roles · 20 in 30d

Department

Sales

26

Logistics

10

Marketing

7

Product

6

Engineering

4

Ops

3

Design

2

Finance

2

Seniority

Junior

20

Mid

18

Intern

15

Lead

4

Manager

4

Senior

4

Notable leadership hires: Head of Business Application, Head of IT Business Application

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About PARSA Beauty

PARSA is a public company based in Sinsheim, Baden-Württemberg, founded in 1986. The business manufactures and distributes over 5,000 SKUs across hair & styling, beauty accessories, manicure & pedicure, bath & body, and trend accessories. Products reach customers in 30+ countries, with primary channels in drug stores, specialist retail, and food retail. Operations span a headquarters location plus 5 international subsidiaries. The company serves both direct retail partners and discount-channel customers, with ongoing work to expand key accounts and optimize product assortment for each channel.

HeadquartersSinsheim, Baden-Wuerttemberg

Company Size201–500 employees

Founded1986

Hiring MarketsGermany

Frequently Asked Questions

What is PARSA Beauty's main business?

PARSA manufactures and sells hair and beauty accessories. The product range spans hair & styling, beauty tools, manicure & pedicure, bath & body, and trend accessories—over 5,000 items sold to 30+ countries, with 75+ million units annually through drug stores, specialist retail, and food retail.

Where is PARSA Beauty headquartered?

PARSA is headquartered in Sinsheim, Baden-Württemberg, Germany. The company operates 5 additional subsidiaries internationally and was founded in 1986 as a public company.

What technology does PARSA Beauty use?

PARSA's core stack is SAP—including SAP FI (financials), CO (controlling), MM (materials management), SD (sales & distribution), SuccessFactors (HR), and SAP BTP/UI5 for enterprise applications. Supporting tools include Microsoft Office, Teams, Outlook, Asana for project management, and Adobe Creative Suite.