OWOW is a 35-person product studio in Eindhoven focused on web and mobile delivery for enterprise clients and startups. The tech stack is full-stack JavaScript (Node.js, NestJS, React, Next.js) with PostgreSQL and MongoDB for persistence, plus Shopify integration via Atlas—a pattern that maps directly to their active Shopify headless project work. Current hiring (engineering-focused, mostly mid-level) and project priorities signal a shift toward productizing internal software as reusable license-driven offerings, moving beyond pure services delivery.
OWOW is a product development studio operating from Eindhoven, Netherlands, since 2012. The team combines designers, developers, and strategists to deliver web and mobile projects for corporate clients (Rabobank, AkzoNobel, TCS) and growth-stage startups. Core service areas span brand and product development, growth strategy, and design, with recent emphasis on headless Shopify implementations and the Atlas boilerplate. The studio is actively transitioning toward a product-driven model: productizing existing internal tools into reusable, license-driven software while maintaining client services work. Financial process optimization and administrative efficiency are stated operational priorities.
Node.js, NestJS, PostgreSQL, MongoDB, React, Next.js, GraphQL, and Shopify (with Atlas boilerplate). Tailwind CSS, Vue, TypeScript, and MQTT also in use. No active tech migrations noted.
Headless Shopify projects using Atlas, productizing internal software into reusable license-driven products, and prototyping new product ideas. Maintaining the Atlas boilerplate and discovering new commercial product opportunities.
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