The Outloud Group Tech Stack

Full-service influencer marketing agency with platform expertise across YouTube, Instagram, TikTok, and podcasts

Advertising Services Detroit, MI 51–200 employees Privately Held

The Outloud Group operates a full-service influencer marketing agency focused on measurable campaign outcomes across YouTube, Instagram, TikTok, Twitch, and podcasts. The tech stack reveals a lean operations model: Salesforce + Looker Studio for campaign tracking, Python + AWS/GCP for backend work, and QuickBooks for finance. Current projects center on campaign execution and building reporting dashboards, while hiring velocity targets junior marketing roles alongside a single data hire — suggesting the team is scaling campaign delivery faster than internal analytics maturity.

Tech Stack 19 technologies

Core StackTrello QuickBooks Python Salesforce Google Ads AWS Tableau Google Workspace Microsoft Office YouTube Instagram TikTok Twitch QuickBooks Online Excel Google Sheets Looker Studio Meta GCP

What The Outloud Group Is Building

◆Challenges

Process inefficiencies
Optimizing accounting processes

▲Active Projects

Influencer campaign execution
Building and maintaining reporting dashboards
Turning ad hoc brand requests into data-driven gold
Running regularly scheduled reports and analytics processes

Hiring Activity

Steady7 roles · 3 in 30d

Department

Marketing

Data

Finance

Seniority

Junior

Mid

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About The Outloud Group

The Outloud Group is a Detroit-based influencer marketing agency serving brands since 2008. The company operates as a full-service shop, handling campaign strategy, media buying, talent representation, and execution across six major platforms. Clients work with the team on measurable, results-driven campaigns rather than vanity metrics. The organization runs roughly 51–200 employees, with most active hiring in marketing roles, alongside selective finance and data support.

HeadquartersDetroit, MI

Company Size51–200 employees

Hiring MarketsMexico, United States

Frequently Asked Questions

What platforms does The Outloud Group work with?

YouTube, Instagram, TikTok, Twitch, podcasts, and additional platforms beyond those five. The agency runs both branded content campaigns and talent representation across these channels.

What tech stack does The Outloud Group use?

Salesforce and Looker Studio for campaign management and reporting; Python, AWS, and GCP for analytics and backend; QuickBooks for accounting. Google Workspace, Trello, and Excel support day-to-day operations.