G

Goody Tech Stack

B2B gifting platform with HR and CRM integrations

Internet Marketplace Platforms Miami, Florida 11–50 employees Founded 2020 Privately Held

Goody operates a gifting platform for employee engagement and client appreciation at mid-market and enterprise companies. The tech stack is analytics-heavy (Tableau, Looker, dbt, Snowflake, BigQuery, Redshift) with Rails + React on the product side—and notably, dbt adoption is underway while data pipeline and financial reporting reliability dominate the current roadmap. This signals a scaling business wrestling with data infrastructure maturity as transaction volume grows; the hiring mix (engineering-heavy, plus dedicated data and finance teams) confirms they're investing to close that gap.

Tech Stack 24 technologies

Core StackTableau Ruby Ruby on Rails React Tailwind CSS PostgreSQL Node.js Python TypeScript Snowflake BigQuery Redshift Looker dbt Google Analytics HubSpot Salesforce ClickUp Canva Excel SQL LinkedIn TikTok Instagram

Adoptingdbt

What Goody Is Building

◆Challenges

Improving financial data accuracy
Process efficiency
Scaling accounting reporting operations
Core funnel metrics improvement
Improving data reliability
Scaling product growth
Resolving complex technical escalations
Unblocking high-value sales deals
Reducing bottlenecks
Scaling engineering team

▲Active Projects

Gift unwrap experience
Paid media channel testing
Improving data pipelines feeding financial systems
Data pipeline improvement
Self-serve datasets and lightweight reporting
Improving data reliability
Customer-facing feature development
Financial forecasting models
Building automated reporting dashboards
Reporting dashboard automation

Hiring Activity

Accelerating25 roles · 15 in 30d

Department

Engineering

8

Finance

4

Data

3

Design

3

Marketing

3

Product

2

Ops

1

Seniority

Senior

11

Manager

6

Director

2

Lead

2

Staff

2

Junior

1

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About Goody

Goody is a B2B gifting platform that lets companies send gifts to employees, clients, and prospects with minimal friction—requiring only an email or phone number, no address. The platform integrates with 30+ HR and CRM systems (including Salesforce, HubSpot, LinkedIn) to automate milestone gifting (birthdays, anniversaries) and supports 20,000+ companies selecting from 500+ curated brands. The recipient can choose their own gift or swap for alternatives within a budget set by the sender. Founded in 2020 and headquartered in Miami, the company operates with 11–50 employees and is actively expanding engineering, data, and finance capacity to support growth.

HeadquartersMiami, Florida

Company Size11–50 employees

Founded2020

Hiring MarketsUnited States, Brazil

Frequently Asked Questions

What tech stack does Goody use?

Goody runs Ruby on Rails + React on the product side, with PostgreSQL for transactional data. Analytics infrastructure spans Tableau, Looker, dbt, Snowflake, BigQuery, and Redshift. Marketing and sales tools include Salesforce, HubSpot, Google Analytics, and LinkedIn.

What is Goody working on?

Active projects include improving data pipeline reliability, automating financial reporting and forecasting, building self-serve reporting for internal teams, and testing paid media channels. Customer-facing work spans gift selection and unwrap experience features.