Upway operates a refurbished e-bike marketplace across Europe and beyond, with a tech stack anchored in React, TypeScript, NestJS, and GCP—typical for a consumer-facing e-commerce platform. The hiring mix reveals a business scaling operations far more aggressively than engineering: ops and operations roles account for ~77% of open positions, while engineering has only 3 posted roles. This imbalance, paired with active projects in repair-process improvement and B2B sourcing playbooks, signals Upway is hitting operational bottlenecks faster than they can code around them—particularly in refurbishment workflows and inventory management.
Notable leadership hires: Head of Marketing, Head of Bike Mechanics, Head of People
Upway builds a marketplace platform for reconditioned e-bikes, targeting both consumer buyers seeking affordable electric mobility and B2B partners in the rental and leasing space. The company operates across multiple European countries plus the United States, with teams distributed across France, Belgium, Germany, Spain, Italy, the Netherlands, Denmark, and Peru. The product surfaces refurbished bikes through a Shopify-backed storefront with analytics via BigQuery and Metabase, while the core operational challenge centers on scaling repair and refurbishment workflows to maintain quality standards and inventory accuracy as demand grows.
React, TypeScript, NestJS, PostgreSQL, BigQuery, GCP, Shopify, Vercel, Docker, Auth0, and Metabase for analytics. Marketing leverages Meta Ads, Google Ads, and social platforms like Instagram and TikTok.
Current projects include scaling B2B sourcing and rental/leasing partnerships, improving repair and refurbishment processes, building operational dashboards, and optimizing inventory management and cost efficiency.
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