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Company profile

Nykaa Tech Stack

Omnichannel beauty, fashion and lifestyle commerce with AI-driven discovery

Technology, Information and Internet Mumbai, Maharashtra 1,001–5,000 employees Founded 2012 Public Company

Nykaa runs a Mumbai-based beauty and fashion commerce platform whose stack pairs a deep ML toolkit (PyTorch, TensorFlow, XGBoost, LightGBM, Spark) with a heavy mobile-growth layer (AppsFlyer, Branch, Mixpanel, Meta and Google Ads). Current hiring is marketing- and product-led and accelerating, focused on AI-powered product discovery, search and listing pages, and building a retail media business through sponsored products and display ads.

Tech Stack 78 technologies

Core StackPython PyTorch TensorFlow scikit-learn Apache Spark Canva Mixpanel Tableau Google Ads Google Analytics AppsFlyer Adobe Creative Cloud Sketch Figma InVision Adobe Illustrator Adobe InDesign Adobe Photoshop AWS XGBoost LightGBM Snapchat Meta Ads Manager Branch Adobe Analytics OLAP Pinterest Photoshop Azure GCP+45 more

What Nykaa Is BuildingChallenges and projects from their job posts

◆Challenges

  • Navigating large product catalogs without cognitive overload
  • Improving recommendation quality
  • Boosting upper and lower funnel conversions
  • Enhancing sizing and fit discovery
  • Growing subscriber base and engagement metrics
  • Accelerating brand growth

▲Active Projects

  • AI-powered product discovery experiences
  • Search and product listing pages
  • Sponsored products and display ads
  • Creative personalization
  • Nykaa Play GTM strategy and analytics dashboards
  • Cross-channel flagship marketing campaigns

Hiring Activity

Accelerating15 roles · 10 in 30d

Department

Marketing
7
Product
3
Data
1
Legal
1
Operations
1

Seniority

Senior
6
Manager
3
Mid
3
Staff
1
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About Nykaa

Nykaa is a public company founded in 2012 and headquartered in Mumbai, operating consumer commerce across beauty, personal care, wellness and fashion. It sells to consumers through online properties and a physical store network, combining a marketplace of third-party brands with a portfolio of owned labels. The business also runs a presence in the Middle East alongside its core Indian market. The company employs between 1,001 and 5,000 people, with current hiring concentrated in India. Its infrastructure spans AWS, Azure and GCP, with analytics in Tableau, Adobe Analytics and Google Analytics.

HeadquartersMumbai, Maharashtra
Company Size1,001–5,000 employees
Founded2012
Hiring MarketsIndia

Frequently Asked Questions

What tech stack does Nykaa use?

Nykaa uses Python, PyTorch, TensorFlow, XGBoost, LightGBM, scikit-learn and Apache Spark for ML, plus AWS, Azure and GCP, Mixpanel, AppsFlyer, Branch, Tableau, Figma and Adobe Creative Cloud.

Is Nykaa hiring in marketing?

Yes. Marketing is the largest area of Nykaa's current, accelerating hiring, followed by product, with additional roles in data, legal and operations, all based in India.

What is Nykaa working on?

Job posts point to AI-powered discovery experiences, search and product listing pages, sponsored products and display ads, creative personalization, and go-to-market work for Nykaa Play features.

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How this profile is built

Nykaa's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →

This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.