Nykaa Tech Stack

Indian beauty and fashion e-commerce platform with 150+ retail locations

Technology, Information and Internet Mumbai, Maharashtra 1,001–5,000 employees Founded 2012 Public Company

Nykaa operates a dual-channel beauty and fashion retail business—online marketplace plus 150+ physical stores—with a tech stack centered on AWS, MySQL, MongoDB, and Cassandra. Active hiring (9 roles in 30 days, accelerating) skews product and engineering, paired with projects around ads infrastructure, campaign management, and personalization. Pain points cluster around ad attribution, test coverage, and using data for retention—typical scaling friction for a maturing e-commerce platform moving beyond transactional optimization.

Tech Stack 75 technologies

Core StackSelenium Java Python Jenkins Postman AWS MySQL MongoDB Cassandra Cursor Google Ads Google Analytics AppsFlyer Adobe Illustrator Adobe Creative Cloud Sketch Figma InVision Pandas NumPy Appium BrowserStack JMeter Newman Amazon RDS Meta Ads Manager Branch Photoshop InDesign Snapchat+42 more

What Nykaa Is Building

◆Challenges

High ad request volumes
Attribution blind spots
Improving testing productivity
Increasing test coverage
Improving channel efficiency
Enhancing customer retention strategies
Optimizing push notifications
Leveraging data for actionable insights
Identifying analytics initiatives for quick wins
Advanced modelling for critical business problems

▲Active Projects

Core ads platform infrastructure
Campaign management tooling
Measurement framework
Push contribution to the site
Site property - crm
Personalization
Key performance scorecards
Forecast and trend analysis
Predictive insights for roadmap planning
Innovative packaging design for nykaa products

Hiring Activity

Accelerating9 roles · 9 in 30d

Department

Product

Engineering

Data

Design

Marketing

Seniority

Mid

Senior

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About Nykaa

Nykaa is an India-based e-commerce and retail company founded in 2012, operating as a public company with 1,001–5,000 employees. The business spans online marketplaces (Nykaa, Nykaa Fashion, Nykaa Man, Superstore) and offline presence across 150+ retail locations, primarily in India. The tech organization is building infrastructure for performance marketing (ads platform, campaign management, measurement), customer engagement (CRM, push notifications, personalization), and analytics (forecasting, predictive roadmap inputs). The stack reflects mature e-commerce operations: relational and NoSQL databases (MySQL, MongoDB, Cassandra) on AWS, testing infrastructure (Selenium, Appium, BrowserStack), and marketing automation tools (Google Ads, Meta Ads Manager, AppsFlyer, Branch).

HeadquartersMumbai, Maharashtra

Company Size1,001–5,000 employees

Founded2012

Hiring MarketsIndia

Frequently Asked Questions

What is Nykaa's tech stack?

Core: AWS, MySQL, MongoDB, Cassandra, Amazon RDS. Testing: Selenium, Appium, BrowserStack, JMeter. Marketing: Google Ads, Meta Ads Manager, AppsFlyer, Branch, Google Analytics. Design: Figma, Sketch, Adobe Creative Suite (Photoshop, Illustrator, InDesign).

What is Nykaa working on?

Core projects include ads platform infrastructure, campaign management tooling, measurement frameworks, personalization engines, CRM systems, and predictive analytics for forecasting and roadmap planning. Also developing measurement and attribution solutions for performance marketing.

How this profile is built

Nykaa's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →

This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.