Data-driven marketing platform spanning CRM, media buying, and customer analytics
Numberly operates across four integrated divisions—CRM & Data services, MarTech platform, Digital Media, and Strategy & Insights—serving enterprise advertisers from acquisition through retention. The tech stack (SQL, Spark, Hadoop, Power BI, Tableau, Salesforce, Adobe Campaign) reflects a company built around data pipelines and marketing automation, with recent IAM adoption signaling a shift toward stricter access controls as customer data compliance becomes more critical. Current hiring is heavily skewed toward marketing (11 roles) over engineering (1), and the project portfolio reveals internal scaling challenges: international financial close, inter-company reconciliation, and DSO reduction appear as pressing operational pain points.
Notable leadership hires: Consulting Director
Numberly is a self-owned marketing technology and services company founded in 2000, headquartered in Paris with regional offices across Europe, the Middle East, and North America. The firm operates as an integrated player in data marketing, combining in-house consulting and strategy work with owned MarTech platforms and programmatic media capabilities. Core service lines span CRM and data management, marketing automation (via Adobe Campaign and Salesforce), customer data platforms, and digital media buying. The company operates for over 50 countries and maintains a 500-person workforce across 11 global locations, serving enterprise customers in financial services, consumer goods, hospitality, and healthcare.
Numberly's stack includes Adobe Campaign, Salesforce Marketing Cloud, and AMPScript for campaign orchestration, paired with Salesforce CRM core and SQL-based data pipelines (Spark, Hadoop, PostgreSQL) for audience segmentation and activation.
The core data stack includes Apache Spark, Hadoop, PostgreSQL, SQL, and Kubernetes for processing and orchestration, with Power BI, Tableau, and DAX for analytics and reporting. The company also uses AWS and Azure for cloud infrastructure.
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