Newcastle United Football Club Tech Stack

Premier League club digitizing scouting, player evaluation, and fan commerce

Spectator Sports Newcastle upon Tyne 51–200 employees Founded 1892 Privately Held

Newcastle United operates a dual-track tech strategy: a commerce and CRO stack (Shopify, Magento, AB Tasty, Monetate) supporting stadium ticketing and hospitality, paired with an emerging data-science and ML capability (Python, PyTorch, Snowflake, Hugging Face) focused on player recruitment and performance modeling. Active hiring across data, marketing, and ecommerce—with data roles accelerating—suggests the club is scaling analytics from transfer-market forecasting toward broader player evaluation and scouting integration.

Tech Stack 23 technologies

Core StackShopify Magento Google Analytics Python Pandas scikit-learn PyTorch Snowflake Docker TypeScript Hugging Face Langchain Braze AB Tasty Monetate BigCommerce Polars Azure D3.js Hudl Bloomreach Salesforce Marketing Cloud Microsoft Office

What Newcastle United Football Club Is Building

◆Challenges

Conversion rate improvement
Accelerating data science hypothesis validation
Expanding modelling beyond transfer market
Improving player performance evaluation
Competitive recruitment environment
High potential academy player identification
Linking video scouting with data insights
Improving recruitment strategy
Scouting data management
Scouting workflow coordination

▲Active Projects

Cro roadmap implementation
A/b testing program
Epv model development
Player skill evaluation model
Digital solutions enhancement
Implementing the club's customer case-management system
Scouting reports
Video library maintenance
Market intelligence research
Player housing program

Hiring Activity

Accelerating10 roles · 9 in 30d

Department

Data

Marketing

Ops

Support

Ecommerce

Executive

Recruitment

Seniority

Mid

Manager

Senior

Junior

Lead

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About Newcastle United Football Club

Newcastle United is a Premier League football club based in Newcastle upon Tyne, founded in 1892. The club operates St. James' Park, a 52,000-capacity stadium, and generates revenue through matchday attendance, hospitality packages, stadium tours, and team-building events. Beyond the pitch, the organization runs digital commerce operations (ticketing, merchandise, events) and is developing in-house data and analytics functions to support recruitment strategy, player performance evaluation, and scouting workflow. The club operates with 51–200 employees across player-facing, commercial, and operational functions.

HeadquartersNewcastle upon Tyne

Company Size51–200 employees

Founded1892

Hiring MarketsUnited Kingdom

Frequently Asked Questions

What tech stack does Newcastle United use?

Newcastle operates Shopify, Magento, and BigCommerce for ecommerce; AB Tasty and Monetate for A/B testing and personalization; Python, Pandas, PyTorch, and Snowflake for data science; Salesforce Marketing Cloud and Braze for marketing automation; and Hudl for video scouting.

What is Newcastle United working on?

Key projects include CRO roadmap and A/B testing program (conversion improvement), player skill evaluation and EPV modeling, scouting data management and video library maintenance, and customer case-management system implementation.