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Company profile

Newcastle United Football Club Tech Stack

Premier League club running matchday, hospitality, retail and fan data operations

Spectator Sports Newcastle upon Tyne 51–200 employees Founded 1892 Privately Held

Newcastle United operates St James' Park as both a Premier League venue and a commercial business spanning hospitality, events and retail. Its stack pairs a data science toolkit (Python, PyTorch, scikit-learn, Snowflake, LangChain) with ecommerce and CRM engagement tools like Shopify, Braze and Salesforce Marketing Cloud. Current hiring leans toward operations and sales, with active work on procurement systems and a supporter case-management rollout.

Tech Stack 29 technologies

Core StackPower BI Python SQL Server Tableau React Shopify Magento Google Analytics Pandas scikit-learn PyTorch Snowflake Docker TypeScript Hugging Face LangChain Braze Workday Expo AB Tasty Monetate BigCommerce Polars Azure D3.js Hudl Bloomreach Salesforce Marketing Cloud Adaptive Planning

What Newcastle United Football Club Is BuildingChallenges and projects from their job posts

◆Challenges

  • Supplier rationalisation and procurement efficiency
  • Delivering value-for-money initiatives
  • Improving supporter retention and satisfaction

▲Active Projects

  • Implementing customer case-management system
  • Developing procurement systems, processes and reporting
  • Enhancing fan engagement at St James' Park

Hiring Activity

Accelerating8 roles · 8 in 30d

Department

Ops
3
Sales
2
Data
1
Sports
1
Support
1

Seniority

Senior
3
Mid
2
Junior
1
Lead
1
Staff
1
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About Newcastle United Football Club

Newcastle United Football Club is a professional football club headquartered in Newcastle upon Tyne, founded in 1892. Its home ground, St James' Park, hosts Premier League matches and supports matchday hospitality, stadium tours, meetings, events and team-building offerings. The organisation is privately held and sits in the 51–200 employee range. Commercial operations cover supporter-facing retail and digital engagement alongside football performance analysis tools such as Hudl.

HeadquartersNewcastle upon Tyne
Company Size51–200 employees
Founded1892

Frequently Asked Questions

What tech stack does Newcastle United use?

Newcastle United uses Python, SQL Server, Snowflake, Azure, Power BI and Tableau for data, plus Shopify, Braze, Salesforce Marketing Cloud and Bloomreach for commerce and fan engagement, and Workday for HR.

Is Newcastle United hiring?

Yes, hiring is accelerating, concentrated in operations and sales, with additional openings in data, sports and support across senior and mid-level roles.

What is Newcastle United working on?

Current initiatives include building procurement systems, processes and reporting, implementing a customer case-management system, and improving fan engagement at St James' Park.

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How this profile is built

Newcastle United Football Club's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →

This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.