NotCo uses proprietary AI (Giuseppe) to accelerate food product development for CPG companies and its own brands. The stack reveals a dual operating model: enterprise cloud infrastructure (AWS, GCP, Azure, Kubernetes, Terraform) for the AI and analytics backbone, paired with business-process tooling (SAP, Salesforce, Power BI) for manufacturing and commercial operations. Active hiring across engineering, product, and sales—with a senior-heavy cohort—combined with projects spanning monitoring, data exchange, and KPI dashboards suggests scaling both the AI platform itself and go-to-market motion post-CPG validation.
NotCo is a food-tech company founded in 2015, headquartered in Santiago, Chile, with 201–500 employees and offices across five countries. The company develops AI-assisted product formulations and flavor profiles for global CPG partners and proprietary brands. Giuseppe, NotCo's core AI system, has enabled the launch of over 100 products and supports 24 issued patents. The customer base includes seven of the world's top 20 CPG companies, alongside a joint venture with Kraft Heinz US. NotCo addresses formulation, reformulation, and product renovation workflows—areas where speed and consistency matter in a competitive retail environment.
Cloud platforms (AWS, GCP, Azure), containerization (Docker, Kubernetes, Terraform), Python/FastAPI backend, Vue frontend, data warehousing (SAP HANA, GCS), and BI tools (Power BI, with Tableau adoption underway).
NotCo is headquartered in Santiago, Chile, and operates in five countries. Recent hiring indicates active presence in the United States, Argentina, Peru, Mexico, and Brazil.
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