noo.ma Tech Stack

Direct-to-consumer furniture brand scaling across Europe via e-commerce

Retail Furniture and Home Furnishings Poznań, Woj. Wielkopolskie 11–50 employees Founded 2017 Privately Held

noo.ma is a design-focused furniture retailer operating a Shopify-powered DTC model across 40 countries, with active projects spanning checkout optimization, email automation, and on-site personalization. The tech stack reveals a lean, modern e-commerce setup (React, Vue, Shopify, Klaviyo) paired with design tools (Figma, Rhino) — typical of a product-led brand. Hiring velocity is accelerating with a balanced distribution across engineering, marketing, and ops, suggesting simultaneous scaling of product features, customer acquisition, and fulfillment operations.

Tech Stack 32 technologies

Core StackIntercom JavaScript React Vue Figma Make Shopify Airtable Zapier Klaviyo GraphQL Node.js Python TypeScript HTML CSS Webflow Framer Glide Liquid Excel Google Sheets Notion Synerise WooCommerce REST HTML5 Git Remix Rhino+2 more

What noo.ma Is Building

◆Challenges

Customer satisfaction improvement
Complaint resolution process
Delivery issue resolution
Optimizing checkout flow
Optimizing conversion rate
Improving site speed
Improving conversion rates
Optimizing marketing automation
Retaining talent
Scaling organization

▲Active Projects

Integration of shopify and klaviyo data
New e-commerce features
Design system component development
Checkout flow optimization
Email and sms campaign optimization
On-site personalization (cross-sell, upsell)
Shopify store development (dtc and b2b)
Figma layout implementation
Building packaging documentation system
Internal packaging testing

Hiring Activity

Accelerating15 roles · 10 in 30d

Department

Engineering

Marketing

Ops

Design

Logistics

Product

Support

Seniority

Junior

Mid

Senior

Intern

Notable leadership hires: Head of People

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About noo.ma

noo.ma manufactures and sells modular furniture (sideboards, poufs, beds, tables) to residential and commercial buyers across Europe. Founded in 2017, the company has delivered to over 20,000 customers and operates from Poznań, Poland. The business model centers on DTC e-commerce supplemented by B2B channels, powered by Shopify storefronts for both segments. Current operational priorities include conversion-rate optimization, delivery and complaint resolution, and talent retention — typical friction points for a growth-stage retailer managing complexity across supply chain, customer experience, and team scaling.

HeadquartersPoznań, Woj. Wielkopolskie

Company Size11–50 employees

Founded2017

Hiring MarketsPoland

Frequently Asked Questions

What tech stack does noo.ma use?

Shopify (e-commerce platform), React and Vue (frontend), Node.js and Python (backend), Figma and Rhino (design), Klaviyo (email/SMS marketing), Intercom (customer support), and Zapier/Make (workflow automation).

What is noo.ma working on?

Current projects include Shopify + Klaviyo integration, checkout flow optimization, email/SMS campaign automation, on-site personalization (cross-sell/upsell), design system components, and site-speed improvements.