Franchise kitchen retailer scaling sales network across France
Cuisines AvivA operates a franchise-driven kitchen furniture retail network with 100+ stores across France, now actively expanding to 150 target cities. The hiring velocity is heavily skewed toward sales (26 roles) with senior-level dominance, reflecting aggressive growth mode — but the pain-point list (recruiting qualified sales staff, reducing non-sales tasks, commercial challenges in store) signals friction between expansion ambitions and execution capacity. Tech stack is lightweight (Microsoft 365, GLPI, Google Analytics, Hotjar) with no recent adopts or replacements, suggesting infrastructure remains retail-traditional rather than tech-modernized.
Cuisines AvivA is a kitchen furniture retailer founded in 2000 and structured as a franchise network spanning over 100 locations across France. The company positions itself as high-value, low-cost, operating as an independent distributor that negotiates directly with manufacturers and curates product selection for customers. The business model combines franchise expansion with in-store customer experience built on transparency and collaborative project design. Current focus areas include store renovation, new location setup across key cities, website redesign, and sales conversion optimization.
Over 100 stores currently operate across France. The company targets 150 cities for future expansion.
Primary tools: Microsoft 365, GLPI (IT asset management), TeamViewer, Google Analytics, and Hotjar. Social presence via LinkedIn, Instagram, Pinterest, Meta, and TikTok.
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