Designer furniture and home décor retailer expanding into physical showrooms
Lulu and Georgia is a Los Angeles-based furniture and home furnishings company built on Shopify + NetSuite, with marketing-led hiring (8 open roles) and a product roadmap centered on physical retail expansion. The project list—first showroom launch, compliance database implementation, omnichannel operations, and clienteling—reveals a shift from pure e-commerce toward a hybrid model with in-person sales infrastructure and heightened regulatory overhead.
Lulu and Georgia designs and curates furniture and home décor, featuring exclusive designer collaborations, curated collections, and vintage pieces. The company operates a digital storefront powered by Shopify for transactions and NetSuite for order and inventory management, complemented by design tools (SolidWorks, Rhino, Photoshop, Illustrator) used in product curation and marketing. With 51–200 employees and active hiring across marketing, sales, and design, the company is executing its first physical showroom launch while scaling compliance and omnichannel operations to support a growing customer base.
Shopify for storefront and transactions, NetSuite for order management and accounting. Marketing and customer engagement also run on HubSpot, Meta, Pinterest, and TikTok.
First physical showroom launch, omnichannel operations infrastructure, compliance database implementation, CRM and reporting systems, and clienteling capabilities to support in-person and online sales.
Other companies in the same industry, closest in size