Vertically integrated luxury diamond and jewelry manufacturer across three continents
NIRU Group manufactures precision-cut diamonds, colored stones, and finished jewelry pieces for the luxury watch and jewelry sector, operating state-of-the-art facilities in Switzerland, Sri Lanka, and Thailand. The tech stack reveals a production-design pipeline: CAD tools (Rhino, Fusion 360, CorelDRAW) feed into AI-assisted visualization (Midjourney, Stable Diffusion, RunwayML), while backend operations run on Oracle NetSuite and SAP. Hiring momentum is concentrated in manufacturing and ops roles—signaling scale-up in production capacity—yet the documented pain points around ERP reliability, planning tool automation, and component forecasting suggest internal systems are straining under complexity.
NIRU Group is a vertically integrated manufacturer founded in 1979 that evolved from Israel's diamond-cutting sector into a full-service luxury goods supplier. The company operates manufacturing centers in Switzerland, Sri Lanka, and Thailand, handling the complete value chain: loose diamond and colored stone cutting (round, fancy, baguette shapes), watch and jewelry craftsmanship, 3D design, CNC machining, setting, polishing, and assembly. They serve mid-market and luxury brands in the watch and jewelry industries. The organization spans 1,001–5,000 employees across manufacturing, operations, finance, and design functions, headquartered in Plan-les-Ouates, Geneva. Their stated strategic focus is supply-chain transparency and sustainability through vertical integration and traceability.
Rhino, Fusion 360, CorelDRAW, and Adobe Illustrator for design; AI visualization via Midjourney, Stable Diffusion, and RunwayML for asset creation and product visualization.
Oracle NetSuite and SAP for order-to-cash and supply-chain operations. Internal documentation flags ERP and APS reliability as a documented challenge.
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