NewDay Tech Stack
UK credit platform serving 4M customers with proprietary decisioning and white-label products
NewDay operates a digital credit platform underpinned by proprietary decisioning logic, serving nearly 4 million UK customers across instalment finance, BNPL, 0% finance, and revolving credit products. The tech stack reveals a data-engineering-heavy organization: Python, Spark, Kafka, dbt, and Snowflake anchor a modern analytics layer, while infrastructure-as-code and certificate automation projects signal DevOps maturity. Hiring velocity is steady across data (largest cohort), finance, and engineering, with pain points clustered around month-end operations, credit strategy monitoring, and operational risk — typical of a regulated lender scaling decisioning and pricing at volume.
Tech Stack 59 technologies
What NewDay Is Building
◆Challenges
- Month end close process
- Secure developer self-service
- Reducing operational risk
- Cohesive planning cycle
- Monitoring credit strategy performance
- Reducing failure in daily bau processes
- Low-value customer segments
- Competitive pricing strategy
- Audit process
- Process and control improvements
▲Active Projects
- Key lifecycle tooling
- Infrastructure as code
- Certificate automation
- Cost forecasting models within anaplan
- Ao product credit strategy
- Incident rca
- Technical documentation
- Customer segmentation and feature design
- Pricing and value strategy optimization
- Acquisition journeys for cards and loans
