Sports equipment manufacturer and retailer with 15,000+ SKUs across 30+ sports
Net World Sports operates a vertically integrated sports retail business—manufacturing, stocking, and selling equipment across 30+ sports disciplines to 180+ countries. The tech stack reveals a transition underway: moving from legacy Dynamics NAV toward Dynamics 365 Business Central and Adobe Commerce, with active headless architecture work and GraphQL integration. Product and sales hiring outpace engineering 2:1, reflecting a company scaling distribution and assortment faster than platform velocity, while inventory management and performance bottlenecks appear consistently in stated pain points.
Net World Sports manufactures and distributes sports, fitness, and leisure equipment from a 411,000 sq. ft. facility in Wrexham, Wales. The company operates 18 sub-brands and carries over 15,000 SKUs spanning football, cricket, hockey, pickleball, padel, handball, and other niche sports. Distribution reaches over 180 countries via partnership courier networks, enabling express delivery to distant markets. Core operations blend manufacturing, inventory management, and e-commerce—selling direct to consumers and supplying professional clubs and sporting venues. Founded in 2009, the company remains privately held and employs 201–500 people.
Core systems: Dynamics NAV and Dynamics 365 Business Central (ERP), Adobe Commerce (e-commerce), MySQL/Docker backend, GraphQL APIs, GitHub/CircleCI/GitLab CI/CD pipelines. Marketing: Google Ads, Google Analytics 4, Meta, Google Shopping, Hootsuite. Design: Adobe Creative Cloud suite.
Wrexham, Wales, United Kingdom. The HQ facility is 411,000 sq. ft. and houses a £25m inventory of over 15,000 sports and leisure products.
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