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Net World Sports Tech Stack

Sports equipment manufacturer and retailer with 15,000+ SKUs across 30+ sports

Retail Wrexham 201–500 employees Founded 2009 Privately Held

Net World Sports operates a vertically integrated sports retail business—manufacturing, stocking, and selling equipment across 30+ sports disciplines to 180+ countries. The tech stack reveals a transition underway: moving from legacy Dynamics NAV toward Dynamics 365 Business Central and Adobe Commerce, with active headless architecture work and GraphQL integration. Product and sales hiring outpace engineering 2:1, reflecting a company scaling distribution and assortment faster than platform velocity, while inventory management and performance bottlenecks appear consistently in stated pain points.

Tech Stack 42 technologies

Core StackGraphQL PHP MySQL Docker GitHub Actions CircleCI GitLab CI/CD Webpack Vite Google Ads Google Analytics Adobe Photoshop Adobe Premiere Pro Adobe Creative Cloud Excel Microsoft 365 Dynamics NAV Dynamics 365 Business Central Adobe Commerce Git PHPUnit Doctrine Docker Compose API Platform Twig Microsoft Advertising Meta Google Shopping Google Analytics 4 Hootsuite+8 more

What Net World Sports Is Building

Challenges

  • Preventing out-of-stock occurrences
  • Maintaining inventory levels within budget
  • Accessibility issues
  • Competitive pricing strategy
  • Optimizing inventory within budget
  • Improving product assortment
  • High-volume e-commerce transactions
  • Data migration
  • System upgrades and integrations
  • Performance bottlenecks

Active Projects

  • New website project
  • Headless architecture initiatives
  • High-value product development projects
  • Optimising ppc campaigns across multiple platforms
  • Testing new campaign structures and creatives
  • Managing google shopping feeds and merchant center
  • Multi-channel marketing campaigns
  • Product launches
  • Website development
  • End-to-end product development projects

Hiring Activity

Steady30 roles · 10 in 30d

Department

Product
6
Sales
4
Engineering
3
Logistics
3
Design
2
Manufacturing
2
Marketing
2
Ops
2

Seniority

Junior
15
Mid
6
Senior
4
Lead
1
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About Net World Sports

Net World Sports manufactures and distributes sports, fitness, and leisure equipment from a 411,000 sq. ft. facility in Wrexham, Wales. The company operates 18 sub-brands and carries over 15,000 SKUs spanning football, cricket, hockey, pickleball, padel, handball, and other niche sports. Distribution reaches over 180 countries via partnership courier networks, enabling express delivery to distant markets. Core operations blend manufacturing, inventory management, and e-commerce—selling direct to consumers and supplying professional clubs and sporting venues. Founded in 2009, the company remains privately held and employs 201–500 people.

HeadquartersWrexham
Company Size201–500 employees
Founded2009
Hiring MarketsUnited Kingdom

Frequently Asked Questions

What is Net World Sports' tech stack?

Core systems: Dynamics NAV and Dynamics 365 Business Central (ERP), Adobe Commerce (e-commerce), MySQL/Docker backend, GraphQL APIs, GitHub/CircleCI/GitLab CI/CD pipelines. Marketing: Google Ads, Google Analytics 4, Meta, Google Shopping, Hootsuite. Design: Adobe Creative Cloud suite.

Where is Net World Sports headquartered?

Wrexham, Wales, United Kingdom. The HQ facility is 411,000 sq. ft. and houses a £25m inventory of over 15,000 sports and leisure products.

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