Neighborly® Tech Stack

Franchise network operations and local marketing platform for home services

Consumer Services Waco, Texas 1,001–5,000 employees Founded 1981 Privately Held

Neighborly operates a 30-brand, 5,500-location franchise network across North America and Europe, with a tech stack anchored in ServiceTitan (field service software), Braze (customer engagement), and business intelligence tools (Power BI, Genesys for contact center). Current hiring is weighted heavily toward marketing (15 open roles) and operations (9), with engineering (6) and data (1) minimal—indicating a franchise-support-and-enablement organization rather than a platform-engineering one. Active projects cluster around franchisee performance tracking, local marketing execution, and compliance monitoring, while pain points center on helping franchise owners hit lead and revenue targets.

Tech Stack 32 technologies

Core StackGoogle Ads Power BI Braze QuickBooks Google Analytics Azure DevOps Jira Postman AWS PowerPoint Microsoft Office Excel Genesys Cloud CX Genesys Cloud APIs Genesys Architect ServiceTitan Adobe Word Outlook Teams SAP Concur Microsoft Access SEMrush Botify Screaming Frog Ahrefs Google Search Console Visio AppFolio Propertyware+2 more

What Neighborly® Is Building

◆Challenges

Break-even for new franchise owners
Franchise owners not achieving target lead and revenue objectives
Vendor selection
Supplier performance monitoring
Franchise owners not meeting lead targets
Tracking franchisee performance
Support franchise owners in growing their businesses
Aws account spin-up automation
Ensuring franchise compliance
Operational support for franchise owners

▲Active Projects

Pre-opening and grand-opening marketing plans
Map council meetings
Roll up reporting on franchise business owner participation
Integrated marketing strategy
Customized local marketing plan execution
First- and second-year integrated marketing plan recommendations
Automation and ai workflow implementation
Onboarding process management
Downtime reduction improvement projects
Category strategy development for indirect spend

Hiring Activity

Decelerating45 roles · 10 in 30d

Department

Marketing

Ops

Engineering

Finance

Sales

Support

Data

Operations

Seniority

Senior

Mid

Director

Lead

Manager

Junior

Staff

Notable leadership hires: Marketing Director, Team Lead, Chief of Staff

Company intelligence

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About Neighborly®

Neighborly is a privately held franchisor of home services brands including Mr. Rooter Plumbing, Mr. Handyman, Five Star Painting, Molly Maid, and others. Founded in 1981 and headquartered in Waco and Irving, Texas, the company manages a network of more than 5,500 franchise locations serving millions of customers across North America and Europe. The business model is franchise-centric: corporate teams build marketing playbooks, compliance processes, and operational tools to help independent franchise owners grow their local businesses. The tech footprint reflects this: ServiceTitan for field operations, Braze for marketing automation, and AppFolio/Propertyware for property and business management, alongside traditional business tools (QuickBooks, SAP Concur, Power BI).

HeadquartersWaco, Texas

Company Size1,001–5,000 employees

Founded1981

Hiring MarketsUnited States, Canada

Frequently Asked Questions

What tech stack does Neighborly use?

ServiceTitan for field service, Braze for customer engagement, Power BI for analytics, Genesys Cloud CX for contact center, QuickBooks for accounting, AppFolio and Propertyware for property management, AWS for infrastructure, and standard Microsoft Office suite.