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Leaf Home Tech Stack
Direct-to-consumer home services provider with gutter protection, water filtration, and lighting
Leaf Home operates a direct-to-consumer home improvement business across 250+ locations in the U.S. and Canada, with a heavily sales and marketing-driven org (969 roles across those two functions). Active hiring for junior-level field canvassing, lead generation, and outside sales roles—combined with documented pain points around lead quality, installer retention, and event staffing—reveals a company scaling acquisition channels (retail, trade shows, door-to-door) while fighting operational friction on the fulfillment side.
Tech Stack 11 technologies
Core StackAdobe Creative Cloud iPad Microsoft Office Outlook Word Excel PowerPoint Microsoft Project Microsoft Access Meta YouTube
What Leaf Home Is Building
◆Challenges
- Increasing lead generation
- Improving subcontractor retention
- Budgeting and staffing for events
- Generating sales leads
- Shortage of installers
- Wasting time searching for jobs
- Constant follow-up
- Unqualified leads
- Cold calling
- Meeting lead targets
▲Active Projects
- Retail store lead generation
- Install whole home water filtration systems
- Door-to-door sales lead generation
- Install low voltage roof line lighting systems
- Install leaffilter gutter protection system
- Event calendar planning
- Event-based marketing initiatives
- Lead generation at trade shows
- Outside sales lead generation
- Product demonstrations at events
Hiring Activity
1,300 roles · 310 in 30d
Department
Seniority
Notable leadership hires: Lead Generator, Creative Director, Field Canvassing Lead
Company intelligence
