NaturalMotion Games Tech Stack

Mobile games studio optimizing live ops and player economics at scale

Mobile Gaming Apps London, London 201–500 employees Public Company

NaturalMotion Games develops and operates mobile games with live-service economics at its core. The studio is actively engineering around player behavior analytics (dashboards, telemetry, ML-driven economy modeling) and live-ops automation (event calendars, creative optimization), while managing acquisition across Meta, Google, Snapchat, and AppLovin — a footprint typical of studios balancing organic discovery with paid channels. Hiring velocity is decelerating with a senior-heavy product team, suggesting focus on optimization and consolidation rather than new product launches.

Tech Stack 10 technologies

Core StackTableau Meta Google Snapchat TikTok Unity AppLovin SQL Excel Google Sheets

What NaturalMotion Games Is Building

◆Challenges

Scaling mobile acquisition
Improving internal tools
Balancing in-game economies
Managing live operations
Building robust product roadmap
Optimizing player engagement and monetization
Maintaining continuous content pipeline

▲Active Projects

New user acquisition campaigns
Optimization of creative performance
Testing new traffic sources
Shooter project
Machine learning simulation ai for game economy modeling
Dashboard development for in-game player behaviour
Telemetry design for meta features
Live ops calendar development
Data-driven optimization of live events
Csr racing 3 live ops features

Hiring Activity

Decelerating6 roles · 1 in 30d

Department

Product

Marketing

Data

Seniority

Senior

Lead

Manager

Mid

Notable leadership hires: Product Director

Company intelligence

Find more companies like NaturalMotion Games by tech stack, pain points and active projects

Get started free

About NaturalMotion Games

NaturalMotion Games is a UK-based mobile games studio owned by Zynga (a Take-Two subsidiary), operating live-service titles including CSR Racing 2, Dawn of Titans, and Star Wars: Hunters. The studio operates as part of a portfolio spanning over 175 countries and regions. Core operations center on live-ops management—maintaining player engagement through event scheduling, in-game economy balancing, and continuous content delivery—alongside user acquisition campaigns across major ad networks. The team blends product, marketing, and data disciplines to drive monetization and retention.

HeadquartersLondon, London

Company Size201–500 employees

Hiring MarketsUnited Kingdom

Frequently Asked Questions

What is NaturalMotion Games working on?

CSR Racing 3 live ops features, ML simulation for game economy modeling, player behavior dashboards, live-event optimization, and new user acquisition campaigns across Meta, Google, Snapchat, and AppLovin.

What tech stack does NaturalMotion use?

Unity for game engine, SQL for data, Tableau for analytics, Google Sheets for operations, plus Meta, Google, Snapchat, TikTok, and AppLovin for user acquisition and monetization.