Mobile puzzle games with 2B+ downloads, now owned by Miniclip
Easybrain develops and publishes mobile puzzle games (Sudoku.com, Nonogram.com, Blockudoku, and others) distributed across iOS and Android. The tech stack reflects a mature mobile-first operation: native development (Swift/Kotlin), game engines (Unity), and backend infrastructure (Python, SQL, Firebase). Active projects in ML-driven personalization and high-load backend services, paired with ongoing challenges around legacy game maintenance and post-release support, suggest the company is balancing live-ops scaling with technical debt from a 2B+-download portfolio.
Easybrain is a mobile game developer founded in 2016 and headquartered in Limassol, Cyprus. The company has shipped multiple market-leading puzzle and logic game titles, accumulating over 2 billion downloads. Following a 2021 merger with Embracer, Easybrain was divested to Miniclip in November 2024 and operates as an independent developer and publisher. The organization spans 201–500 employees across engineering, product, data, design, and support roles, with active hiring in Cyprus and Poland. Core competencies include game development, product management, performance marketing, and data-driven analytics.
Easybrain builds on Swift (iOS) and Kotlin (Android), Unity for game development, and Python/SQL for backend services. Analytics and crash reporting rely on Firebase, with Jira and Confluence for internal collaboration.
Active projects include internal BI system development, ML models for user LTV prediction and personalization, and scaling high-loaded, fault-tolerant backend services to support live games at scale.
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