CrazyLabs Tech Stack

Casual and hybrid-casual mobile games developer and publisher

Mobile Gaming Apps Tel Aviv, Israel 201–500 employees Founded 2011 Privately Held

CrazyLabs develops and publishes casual and hybrid-casual mobile games at scale—over 7 billion downloads across a portfolio built on Unity, C#, and native mobile SDKs. The hiring mix is heavily weighted toward design and creative roles (11 and leadership positions), with product and engineering as supporting functions, reflecting a creative-first studio model where game design drives iteration. Active projects center on live ops monetization, in-game economies, and hybrid-casual mechanics—and internal pain points cluster around balancing player retention against revenue extraction, a core tension in casual gaming.

Tech Stack 11 technologies

Core StackC# Jira Trello Asana Unity SQL Excel Google Sheets Android iOS Git

What CrazyLabs Is Building

◆Challenges

Optimizing in-game economies
Improving live ops performance
Increasing monetization
Identifying growth opportunities
Improving monetization revenue
Balancing player spending
Increasing revenue streams
Balancing game economy & monetization
Tight timelines

▲Active Projects

In-game ad monetization strategy
Live events and monetization campaigns
Content updates
Continuous optimization initiatives
Hybrid casual game
Creative strategy for new and existing games
Creative testing methodologies
Live ops events
New game content
Hybrid-casual mobile games ui/ux design

Hiring Activity

Steady20 roles · 8 in 30d

Department

Design

Marketing

Product

Engineering

Seniority

Senior

Lead

Manager

Mid

Notable leadership hires: Creative Lead

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About CrazyLabs

CrazyLabs is a mobile games developer and publisher founded in 2011, headquartered in Tel Aviv, Israel, with 201–500 employees across 30+ nationalities. The company specializes in casual, hybrid-casual, and lifestyle games, with a portfolio exceeding 7 billion downloads. Beyond game development, CrazyLabs operates internal platforms for game analytics, mobile marketing, and portfolio management. The studio maintains active hiring across design, marketing, and product, with senior and lead-level roles concentrated in creative disciplines, suggesting a matured operational model focused on scaling live operations and content updates across multiple live titles.

HeadquartersTel Aviv, Israel

Company Size201–500 employees

Founded2011

Hiring MarketsGermany, Israel

Frequently Asked Questions

What tech stack does CrazyLabs use for game development?

Primary stack: Unity engine, C# language, native Android and iOS SDKs. Supporting tools: SQL databases, Git version control, Jira and Asana for project management, Excel and Google Sheets for analytics and operations.

What is CrazyLabs working on currently?

Active projects include hybrid-casual game development, in-game ad monetization strategy, live events and monetization campaigns, player economy optimization, and creative testing methodologies for new and existing titles.