CRM and performance marketing agency for enterprise brands in Brazil
MRM Brasil operates a CRM and digital marketing agency built around Salesforce Marketing Cloud, Google Cloud (BigQuery, GCP), and Adobe's marketing stack—a classic enterprise martech architecture. The organization is skewed toward marketing (13 open roles) with meaningful design and data teams, currently decelerating hiring after a period of growth. Active projects cluster around CRM process standardization, governance, and data ecosystem evolution, paired with pain points around data quality, LGPD compliance, and operational scalability—signals of a maturing operation moving from execution-heavy toward governed, multi-tenant platform work.
Notable leadership hires: Head of Art
MRM Brasil is a digital marketing and CRM agency headquartered in São Paulo, operating as part of MRM//McCann (a division of IPG's McCann Worldgroup). The company serves enterprise and high-volume brands across Latin America with strategy, creative, performance media, and customer experience management. The organization employs 201–500 people and maintains in-house capabilities in marketing execution, design, data engineering, and product management. Core services center on campaign orchestration via Salesforce, data analytics via BigQuery and Power BI, and asset production (video, design, copywriting). The team is currently focused on standardizing CRM processes, establishing governance frameworks, and modernizing the underlying data infrastructure.
Primary stack: Salesforce Marketing Cloud, BigQuery, Power BI, Adobe Analytics, Adobe Experience Cloud, and Medallia. Additional tools: Looker, Salesforce CRM, AMPScript, Figma, Asana, and Jira. AWS, GCP, and Azure for cloud infrastructure.
CRM process standardization, governance frameworks, and data ecosystem modernization. Active projects include CRM execution planning, email and landing page campaigns, and implementing modern data tools to support high-volume brand operations.
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