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MRM Brasil Tech Stack

CRM and performance marketing agency for enterprise brands in Brazil

Advertising Services São Paulo, São Paulo 201–500 employees Privately Held

MRM Brasil operates a CRM and digital marketing agency built around Salesforce Marketing Cloud, Google Cloud (BigQuery, GCP), and Adobe's marketing stack—a classic enterprise martech architecture. The organization is skewed toward marketing (13 open roles) with meaningful design and data teams, currently decelerating hiring after a period of growth. Active projects cluster around CRM process standardization, governance, and data ecosystem evolution, paired with pain points around data quality, LGPD compliance, and operational scalability—signals of a maturing operation moving from execution-heavy toward governed, multi-tenant platform work.

Tech Stack 33 technologies

Core StackBigQuery Power BI Looker Figma Adobe Illustrator After Effects AWS Trello Jira Salesforce Asana Adobe Premiere Pro Salesforce Marketing Cloud SQL Google Docs Microsoft Office Google Slides Photoshop PowerPoint GCP Azure AMPScript Adobe XD Excel Google Sheets Adobe Analytics Adobe Experience Cloud Medallia Adobe Audience Manager CapCut

What MRM Brasil Is Building

Challenges

  • Complex scenarios into efficient operations
  • Operational bottlenecks
  • Risk anticipation
  • Integrated view of campaigns and customer behavior
  • Maximizing efficiency and impact for high-volume brands
  • Maintaining data quality and consistency
  • Scalability and security of data ecosystem
  • Governance and lgpd compliance
  • Performance and automation of data architecture
  • Improving site conversion

Active Projects

  • Crm execution plans
  • Crm process standardization
  • Crm governance
  • Crm squad
  • Emails
  • Landing pages
  • Banners
  • Data ecosystem architecture evolution
  • Implement modern data tools
  • Coordinate multidisciplinary technical teams

Hiring Activity

Decelerating25 roles · 6 in 30d

Department

Marketing
13
Design
5
Data
3
Product
1
Sales
1

Seniority

Junior
7
Mid
6
Senior
6
Lead
2
Intern
1
Manager
1

Notable leadership hires: Head of Art

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About MRM Brasil

MRM Brasil is a digital marketing and CRM agency headquartered in São Paulo, operating as part of MRM//McCann (a division of IPG's McCann Worldgroup). The company serves enterprise and high-volume brands across Latin America with strategy, creative, performance media, and customer experience management. The organization employs 201–500 people and maintains in-house capabilities in marketing execution, design, data engineering, and product management. Core services center on campaign orchestration via Salesforce, data analytics via BigQuery and Power BI, and asset production (video, design, copywriting). The team is currently focused on standardizing CRM processes, establishing governance frameworks, and modernizing the underlying data infrastructure.

HeadquartersSão Paulo, São Paulo
Company Size201–500 employees
Hiring MarketsBrazil

Frequently Asked Questions

What marketing and data tools does MRM Brasil use?

Primary stack: Salesforce Marketing Cloud, BigQuery, Power BI, Adobe Analytics, Adobe Experience Cloud, and Medallia. Additional tools: Looker, Salesforce CRM, AMPScript, Figma, Asana, and Jira. AWS, GCP, and Azure for cloud infrastructure.

What is MRM Brasil currently working on?

CRM process standardization, governance frameworks, and data ecosystem modernization. Active projects include CRM execution planning, email and landing page campaigns, and implementing modern data tools to support high-volume brand operations.

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