Morgan Murphy Media Tech Stack

Multi-platform media company operating TV, radio, print, and digital across seven markets

Broadcast Media Production and Distribution Madison, WI 201–500 employees Founded 1890 Privately Held

Morgan Murphy Media runs a diversified broadcast and digital operation across seven regional markets, with a tech stack anchored in WideOrbit (broadcast management), Adobe Creative Suite, and Google Analytics. The company is actively hiring across sales, news, and marketing—with sales roles leading the count—while shipping integrated multi-platform campaigns and OTT/CTV strategies. Core pain points center on workflow reliability (preventing ad-campaign errors, avoiding missed airtime) and revenue optimization (expanding radio revenue, balancing digital vs. linear sales mix), suggesting a company bridging legacy broadcast operations with programmatic and streaming inventory.

Tech Stack 21 technologies

Core StackWordPress Adobe Photoshop Google Analytics Adobe Premiere Pro Canva Google Ads Adobe Illustrator Adobe Creative Cloud Mailchimp Asana WideOrbit Chartbeat Avid Adobe X Photoshop Final Cut Pro Adobe After Effects Adobe Audition Meta Ads Manager Google Analytics 4

What Morgan Murphy Media Is Building

◆Challenges

Preventing errors before campaign goes live
Expanding radio advertising revenue
Balancing digital and linear sales
Maximizing digital inventory
Adapting to evolving media landscape
Increase audience engagement
Accurate scheduling of ads
Avoiding missed airtime
Audience growth strategy
Breaking news response

▲Active Projects

Integrating traditional and digital media assets
Media and digital sales training program
Customized multi-platform campaigns across ctv, ott, streaming audio, social, and programmatic channels
Integrated sales strategy combining ott/ctv, programmatic display, social media, traditional tv and phase 3 digital services
Client campaign delivery with programming, marketing and phase 3 digital
Sales performance forecasting and reporting
First warn weather team
Market-leading product
Crossroads football live
Crossroads today sports content

Hiring Activity

Accelerating35 roles · 15 in 30d

Department

Sales

News

Marketing

Media

Ops

Operations

Seniority

Mid

Junior

Senior

Director

Manager

C-Level

Notable leadership hires: Sports Director

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About Morgan Murphy Media

Morgan Murphy Media is a family-owned broadcaster founded in 1890, operating television and radio stations, print, websites, apps, and a digital marketing agency across seven locations in the western and central United States: Spokane, Madison, La Crosse, Yakima, Joplin, Victoria, and Platteville. The company serves regional audiences and local advertisers with integrated campaigns spanning traditional TV and radio, OTT/CTV, programmatic display, and streaming audio. Active projects reflect a shift toward coordinated multi-platform delivery: customized campaigns, integrated sales strategies, and sales performance forecasting. Current hiring velocity is accelerating, with emphasis on sales and news roles.

HeadquartersMadison, WI

Company Size201–500 employees

Founded1890

Hiring MarketsUnited States

Frequently Asked Questions

What technology does Morgan Murphy Media use for broadcast management?

WideOrbit is the primary broadcast management platform. The company also uses Adobe Creative Cloud (Premiere Pro, Photoshop, Audition, After Effects) for content production, Avid and Final Cut Pro for editing, and Google Analytics and Chartbeat for audience measurement.

Where is Morgan Murphy Media headquartered?

Madison, Wisconsin. The company operates seven regional broadcast and digital properties across the western and central United States, founded in 1890 as a family-owned business.

How this profile is built

Morgan Murphy Media's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →

This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.