M

Morgan Murphy Media Tech Stack

Regional broadcast media operator spanning TV, radio, print, and digital channels

Broadcast Media Production and Distribution Madison, WI 201–500 employees Founded 1890 Privately Held

Morgan Murphy Media operates a seven-market broadcast footprint (television, radio, print, and digital) across the Upper Midwest, Mountain West, and South. The tech stack reflects a hybrid legacy-plus-digital business: heavy reliance on Adobe (Creative Cloud, Premiere Pro, Audition) for production, WideOrbit for broadcast scheduling, and programmatic ad platforms (Google, Meta) for digital monetization. The hiring mix—sales-heavy (38% of open roles), with meaningful news and media production teams—signals an organization still grounded in traditional broadcast operations while layering on digital revenue streams.

Tech Stack 28 technologies

Core StackAdobe Premiere Pro Adobe Photoshop Google Ads Adobe Illustrator Adobe Creative Cloud WordPress Mailchimp Asana Canva Outlook PowerPoint Word Excel TikTok Instagram YouTube Microsoft Office WideOrbit Windows Adobe After Effects Adobe Audition Meta Twitter Meta Ads Manager Google Analytics 4 Avid Adobe X

What Morgan Murphy Media Is Building

◆Challenges

Expanding radio advertising revenue
Balancing digital and linear sales
Meeting revenue targets
Maximizing digital inventory
Changing television landscape
Managing newsroom budgets
Integrating digital platforms
Budget adherence
Improving kpis
Renewals and upsells

▲Active Projects

Integrating traditional and digital media assets
Media and digital sales training program
Customized multi-platform campaigns across ctv, ott, streaming audio, social, and programmatic channels
Integrated tv and digital advertising campaigns
New business opportunity pursuit
Commercial spot production for coulee region businesses
Online content creation for local area
24/7 news coverage strategy
Digital platform integration
Special coverage projects

Hiring Activity

Steady40 roles · 15 in 30d

Department

Sales

16

Media

11

News

7

Ops

5

Creative

1

Engineering

1

Marketing

1

Seniority

Mid

17

Junior

12

Senior

9

Manager

2

Director

1

Lead

1

Notable leadership hires: Newscast Director, News Director

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About Morgan Murphy Media

Morgan Murphy Media is a family-owned broadcaster founded in 1890, headquartered in Madison, Wisconsin, and operating across seven regional markets (Spokane, Coeur d'Alene, Madison, Yakima-Pasco-Richland-Kennewick, La Crosse-Eau Claire, Joplin/Pittsburg, and Victoria). The company runs television and radio stations, publishes a print magazine, operates digital properties, and manages a digital marketing agency. Revenue sources span traditional broadcast advertising, digital programmatic sales, and managed services for local businesses. Current operational priorities center on expanding digital revenue, integrating traditional and digital sales processes, and developing multi-platform campaign capabilities (CTV, OTT, streaming audio, social, programmatic).

HeadquartersMadison, WI

Company Size201–500 employees

Founded1890

Hiring MarketsUnited States

Frequently Asked Questions

What markets does Morgan Murphy Media operate in?

Seven regions: Spokane and Coeur d'Alene (WA/ID), Madison (WI), Yakima-Pasco-Richland-Kennewick (WA), La Crosse-Eau Claire (WI), Joplin and Pittsburg (MO/KS), and Victoria (TX).

What is Morgan Murphy Media's tech stack?

Adobe Creative Cloud (Premiere Pro, Audition, Photoshop, Illustrator), WideOrbit for broadcast operations, Google Analytics 4, Meta Ads Manager, WordPress for web, Mailchimp for email, Asana for project management, and Microsoft Office suite.