Moneyfarm Tech Stack

Digital wealth manager serving European investors via Salesforce-backed advisory platform

Financial Services London, Greater London 201–500 employees Founded 2011 Privately Held

Moneyfarm operates a pan-European wealth platform with 167,000 active investors and £5.5B AUM, built on Salesforce (Sales Cloud, Service Cloud, Marketing Cloud) alongside a data infrastructure of Redshift, Apache Airflow, and dbt. Active hiring across data and engineering suggests focus on scaling the analytics and reporting layer — projects show heavy investment in automated P&L reporting, risk metrics monitoring, and performance attribution, while pain points flag regulatory reporting challenges and data-platform optimization as near-term friction. The mid-to-senior hiring mix indicates an org scaling beyond early-stage ops.

Tech Stack 15 technologies

Core StackScala Figma Salesforce Apex Redshift Apache Airflow dbt Python Tableau Metabase Salesforce Sales Cloud Service Cloud Salesforce Marketing Cloud SQL Oracle NetSuite

What Moneyfarm Is Building

◆Challenges

Adapting architecture for growth
Operational decision making
Ai transformation of commercial and marketing tooling
Managing technical debt
Regulatory reporting challenges
Decommissioning legacy components
Reaching aum target
Optimizing data platform
Partner relationship management
Reducing customer dissatisfaction

▲Active Projects

Fine tune redshift airflow dbt platform
Group financial crime framework enhancement
Annual financial crime risk assessment
Sar/str drafting and investigations
Co-branded investment solution
Commercial engine ownership
Automated performance, risk, and p&l reporting
Risk metrics monitoring
Performance attribution analysis
Deploy models on redshift + airflow + dbt

Hiring Activity

Accelerating30 roles · 15 in 30d

Department

Data

Engineering

Finance

Legal

Marketing

Ops

Design

Sales

Seniority

Mid

Senior

Junior

Intern

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About Moneyfarm

Moneyfarm is a digital wealth manager headquartered in London, serving personal investors across Europe with algorithmically-allocated portfolios and human-backed advisory. The platform hosts 167,000 active investors managing over £5.5 billion in assets, launched in 2012 and regulated by the FCA. The business sits at the intersection of fintech and traditional wealth: Salesforce handles client relationships and marketing, while a dedicated data stack (Redshift, Airflow, dbt) powers performance tracking, risk monitoring, and regulatory reporting. The company is backed by Allianz Asset Management, M&G plc, and other institutional investors.

HeadquartersLondon, Greater London

Company Size201–500 employees

Founded2011

Hiring MarketsItaly, United Kingdom

Frequently Asked Questions

What tech stack does Moneyfarm use?

Core stack: Scala, Salesforce (Sales Cloud, Service Cloud, Marketing Cloud), SQL, Redshift, Apache Airflow, dbt, Python, Oracle NetSuite, Tableau, and Metabase. Design tooling includes Figma.