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Moneyfarm Tech Stack

Digital wealth manager serving European investors through AI-enhanced advisory and ETF portfolios

Financial Services London, Greater London 201–500 employees Founded 2011 Privately Held
moneyfarm.com LinkedIn

Moneyfarm operates a regulated digital wealth platform serving 170,000+ active investors across Europe with £5.5B in assets under management. The tech stack reveals a mature fintech operation: Oracle NetSuite for core wealth operations, Salesforce (Sales/Service/Marketing Cloud) for customer engagement, and a modern data layer (Snowflake, BigQuery, Redshift, dbt, Airflow). The engineering-focused hiring velocity—11 open engineering roles against 30 total positions, weighted heavily toward senior staff—combined with active projects around shared AI/LLM platforms and agentic workflows, signals a push to automate advisory workflows and reduce customer acquisition costs through smarter routing and conversion optimization.

Tech Stack 26 technologies

Core StackScala Salesforce Kotlin Jetpack Compose GitLab CI/CD Python dbt Apache Airflow Snowflake BigQuery LangChain Figma Apex Redshift Tableau Metabase Oracle NetSuite Android Retrofit Ktor Gradle Amazon Redshift LlamaIndex Salesforce Sales Cloud Service Cloud Salesforce Marketing Cloud

What Moneyfarm Is Building

◆Challenges

  • Scaling service
  • Lack of shared ai platform
  • Adapting architecture for growth
  • Increasing conversion rate
  • Improving acquisition metrics
  • Operational efficiency through ai-driven automation
  • Reducing cac
  • Improving acquisition conversion rates
  • Driving activation, conversion, retention and aum growth
  • Improving activation conversion retention

▲Active Projects

  • Shared ai llm platform
  • Partner bank integration
  • Acquisition roadmap development
  • Channel journey optimization
  • Scalable data pipelines for ai operational initiatives
  • Agentic workflows and llm interactions
  • Content and webinar creation
  • Engaging content and webinars
  • Uk regulatory compliance framework
  • Fca consumer duty implementation

Hiring Activity

Accelerating30 roles · 30 in 30d

Department

Engineering
11
Product
6
Finance
3
Support
3
Data
2
Ops
2
Sales
2
Risk
1

Seniority

Senior
16
Mid
10
Junior
3
Manager
1
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About Moneyfarm

Moneyfarm is a UK-headquartered, FCA-regulated digital wealth manager founded in 2012, now operating across multiple European markets. The platform combines algorithmic portfolio construction, ETF-based asset allocation, and robo-advisory features with access to human consultants, targeting retail and semi-affluent investors seeking accessible wealth management. Backed by institutional shareholders including Allianz Asset Management and M&G plc, the company generates revenue through advisory fees on managed assets. The product is distributed via mobile (Android/Jetpack Compose) and web, integrated with banking partners and supported by a 201–500-person operation split across London and Italy.

HeadquartersLondon, Greater London
Company Size201–500 employees
Founded2011
Hiring MarketsUnited Kingdom, Italy

Frequently Asked Questions

What technology stack does Moneyfarm use?

Moneyfarm's stack spans Oracle NetSuite (wealth ops), Salesforce (CRM and marketing automation), Scala/Kotlin (backend), Android/Jetpack Compose (mobile), and a data layer of Snowflake, BigQuery, Redshift, dbt, and Apache Airflow. Recent adoption includes LangChain and LlamaIndex for AI-driven features.

What countries does Moneyfarm operate in?

Moneyfarm is pan-European, headquartered in London and regulated by the FCA. The company hires and operates across the UK and Italy, with 170,000 active investors across multiple European markets managing £5.5B in assets.

How this profile is built

Moneyfarm's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →

This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.