Multi-brand consumer tech company shipping physical products with AI and AR
Mixtiles manufactures and distributes over a million physical products monthly across four consumer brands (Mixtiles, easyplant, Oasis, Around), operating as a software-centric hardware company. The tech stack reveals dual priorities: Python + dbt + Airflow for supply-chain and demand optimization, paired with iOS/Android + React + React Native for consumer-facing apps. Active projects span algorithmic personalization, manufacturing automation, and new product introduction design, while pain points cluster around supply-chain expansion, manufacturing throughput, and cost efficiency — suggesting the company is scaling production velocity faster than logistics and tooling.
Mixtiles operates four consumer product lines targeting home customization and design. The flagship Mixtiles product transforms smartphone photos into wall art; the portfolio also includes smart plants (easyplant), light products (Oasis), and an AR home design app (Around). The company manufactures and ships across the US and Europe, processing over one million units monthly. Operations rely on software engineering, generative AI, AR/VR technologies, industrial design, and manufacturing expertise. The engineering-heavy hiring profile (7 open roles, mostly senior/lead level) alongside dedicated data, design, and operations teams reflects a company managing complexity across hardware supply chains, AI-driven personalization, and multi-brand product velocity.
Backend: Python, dbt, Apache Airflow, PostgreSQL, MongoDB, Node.js, AWS. Frontend: React, React Native, TypeScript, iOS, Android, Swift. Analytics/ops: AppsFlyer, NetSuite, Excel. ML: Transformers, Vision Transformer.
51–200 employees. Founded in 2016, the company describes itself as one of Israel's largest and fastest-growing consumer tech startups.
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