Mintel Tech Stack

Global market intelligence platform powered by 300+ analysts

Market Research London, England 1,001–5,000 employees Founded 1972 Privately Held

Mintel operates a market research business anchored in human expertise—300+ analysts and consultants across 13 offices—layered with a Microsoft and Salesforce-heavy tech stack (Power BI, Power Platform, Dynamics 365, Azure). The hiring distribution reflects a services-led model: sales and research roles dominate, with only one engineering and one data hire across 30 open positions, suggesting the company prioritizes analyst headcount and client-facing capacity over internal tooling. Active projects span secondary research across FMCG categories, recurring client newsletters, and territory business planning—hallmarks of a subscription-research operation.

Tech Stack 33 technologies

Core StackSalesforce Power BI AWS Power Platform Dynamics 365 Power Apps Power Automate JavaScript C# NetSuite Python Active Directory Excel LinkedIn Sales Navigator Microsoft Office VBA Azure Entra Microsoft 365 Microsoft Defender XDR Microsoft Purview Teams Dataverse SQL Power Apps Component Framework SAP Concur XML HTML Edge Chrome+1 more

What Mintel Is Building

◆Challenges

Managing payroll across multiple apac countries
Reducing operational risks
Increasing renewal rates
Improving payroll efficiency
Automation initiatives
Compliance with statutory regulations
Reducing churn risk
Retention and growth
Achieving sales targets
Enhancing value to clients in dynamic marketplace

▲Active Projects

Market dynamics product development
Regional payroll system implementations or upgrades
Recurring client newsletters
Client training sessions
Process improvement initiatives to enhance payroll efficiency
Content development
Secondary research across 40 fmcg categories
Pipeline building
Territory business planning
Accurate forecasting

Hiring Activity

Steady30 roles · 9 in 30d

Department

Sales

Research

Support

Finance

Consulting

Product

Data

Engineering

Seniority

Mid

Junior

Lead

Principal

Senior

Director

Manager

Notable leadership hires: Category Director, Account Director, Business Development Director

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About Mintel

Mintel is a privately held market research and intelligence firm founded in 1972, headquartered in London. The company operates across 13 global offices and serves mid-market to enterprise clients seeking consumer behavior insights, market trends, and competitive analysis. Revenue derives from subscription-based research reports, bespoke consulting engagements, and analyst-led advisory services. Pain points center on operational scaling—managing payroll and compliance across APAC, reducing client churn, and improving renewal economics—alongside sales execution challenges like pipeline building and territory planning. The business model relies on leveraging analyst depth and domain expertise to drive client retention and growth.

HeadquartersLondon, England

Company Size1,001–5,000 employees

Founded1972

Hiring MarketsJapan, Malaysia, United States, United Kingdom, China, India

Frequently Asked Questions

What tech stack does Mintel use?

Mintel's platform is built on Microsoft (Azure, Dynamics 365, Power BI, Power Platform, Teams) and Salesforce, with backend infrastructure including AWS, SQL, Python, and SAP Concur for finance. LinkedIn Sales Navigator and Power Automate are used for sales and process automation.

How many employees does Mintel have?

Mintel employs between 1,001 and 5,000 people across 13 offices globally, with a team of over 300 analysts and consultants as of the latest organizational description.