M

Midwest Tape, LLC Tech Stack

Library media and digital platform provider for North American institutions

Online Audio and Video Media Holland, Ohio 201–500 employees Founded 1989 Privately Held

Midwest Tape supplies physical and digital media to libraries across North America, New Zealand, and Australia, operating both a traditional fulfillment business and Hoopla Digital, a cross-platform library app. The tech stack—PostgreSQL, MongoDB, Kafka, SAP, Salesforce, Datadog—reflects a data-heavy operation managing inventory, content catalogs, and platform analytics. Active projects around data infrastructure modernization and analytics capabilities suggest the company is moving away from legacy systems toward real-time visibility into content distribution and library patron behavior.

Tech Stack 22 technologies

Core StackAWS PostgreSQL SAP Java Kafka MongoDB Salesforce Jira WordPress JavaScript PHP Datadog CloudWatch Slack Microsoft Office Android HTML CSS Monetate Google Tag Manager iPad iOS

What Midwest Tape, LLC Is Building

◆Challenges

Process inefficiencies
Title availability discrepancies
Modernizing data infrastructure
Improving database performance
Workflow efficiency improvement
Processing workflow optimization
Engineering and operational efficiency
Performance, data integrity, and availability
Content transfer accuracy issues
Improving internal processes

▲Active Projects

Digital acquisitions audits
Content acquisition curation
Modernize data infrastructure
Drive analytics and reporting capabilities
Product discovery
Ecommerce
Proof-of-concepts for new technologies and business initiatives
International site development
Personalized experiences using monetate
Email template development

Hiring Activity

Decelerating15 roles · 4 in 30d

Department

Engineering

6

Sales

5

Data

1

Logistics

1

Ops

1

Product

1

Support

1

Seniority

Mid

7

Senior

4

Junior

3

Lead

1

Manager

1

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About Midwest Tape, LLC

Founded in 1989, Midwest Tape began as a video rental store and evolved into a B2B supplier of audiobooks, DVDs, CDs, and read-alongs to public libraries. The company operates Hoopla Digital, a native iOS and Android app that extends library access to digital content. The business spans two operational areas: direct media fulfillment to libraries and the digital platform serving library patrons in North America, New Zealand, and Australia. With 201–500 employees based in Holland, Ohio, the company handles content acquisition, curation, international expansion, and technical platform scaling across multiple regions.

HeadquartersHolland, Ohio

Company Size201–500 employees

Founded1989

Hiring MarketsUnited States

Frequently Asked Questions

What does Midwest Tape's tech stack look like?

AWS, PostgreSQL, MongoDB, Kafka, SAP, Salesforce, Java, Datadog, and CloudWatch. The infrastructure supports content inventory management, ecommerce, analytics, and the Hoopla Digital app (iOS and Android).

Is Midwest Tape hiring engineers?

Yes. Six engineering roles are open across the organization, with a hiring mix of mid-level (primary), senior, junior, and lead positions. Hiring velocity is decelerating.