Digital-first media and content publisher across Asia-Pacific markets
New Media Group operates a multi-channel content and advertising platform built on WordPress, Adobe Creative Suite, and social distribution across Instagram, TikTok, YouTube, and Xiaohongshu. The hiring mix—dominated by marketing (21 open roles) and sales (17)—reflects a company prioritizing revenue growth and audience expansion over engineering velocity. Active projects center on conversion-driven campaigns, pricing strategy, and product development, while pain points cluster around traffic acquisition, P&L targets, and business model reinvention.
Notable leadership hires: Account Director, Business Director, Content Director
New Media Group is a Hong Kong-based media publisher founded in 1999, now operating as a digital-first content and advertising platform. The company produces editorial and branded content across travel, entertainment, food, lifestyle, fashion, sports, and finance verticals, distributing through owned digital properties, social networks, and advertiser partnerships. Revenue derives from advertising, sponsorships, and marketing services sold to brands seeking omnichannel reach into Hong Kong and broader Asia-Pacific audiences. The 201–500 person team operates from Kowloon with hiring concentrated in Greater China.
WordPress for publishing, Google Search Console and Ahrefs for SEO, Adobe Creative Suite (Premiere Pro, After Effects, Photoshop, Illustrator) for video and design, CapCut and Midjourney for content production, React and Node.js for web development. Distribution via Instagram, Meta, TikTok, YouTube, and Xiaohongshu.
Conversion-based advertising campaigns, new media product development, pricing and selling package innovation, content curation for web and app, short-form video production, and website traffic growth initiatives.
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