MG OMD Tech Stack

Media agency scaling data and reporting infrastructure across digital channels

Advertising Services London 201–500 employees Founded 1990 Public Company

MG OMD operates a full-service media agency with deep roots in traditional planning but actively pivoting toward data-driven automation. Their tech stack is heavily weighted toward ad platforms (Google Ads, DV360, The Trade Desk, Meta) and measurement tools (Datorama, Power BI, DoubleVerify), while active projects center on search maturity, multi-platform publishing, and reporting automation. Hiring patterns (9 marketing, 2 data; mostly manager and director roles) and stated pain points around advanced reporting demand and data integration suggest they're scaling internal capability to serve clients' increasingly complex measurement and ROI tracking needs.

Tech Stack 20 technologies

Core StackGoogle Ads Power BI AWS The Trade Desk SA360 Datorama Meta TikTok LinkedIn YouTube Meta Ads Manager Google Search Console Screaming Frog SEMrush SimilarWeb Excel DV360 Yahoo DoubleVerify Google Campaign Manager 360

What MG OMD Is Building

◆Challenges

Supporting agency growth
Meeting commercial targets
Expanding beyond print media
Advanced reporting demand
Automation demand
Future-ready reporting infrastructure
Media activation roi
Data integration across platforms
Low organic search visibility
Low organic traffic

▲Active Projects

Search maturity framework
Multi-platform publishing campaigns
Media measurement and auditing
Power bi deployment
Data and reporting automation
Mg data environment implementation
Integrate seo across all digital marketing efforts

Hiring Activity

Accelerating10 roles · 8 in 30d

Department

Marketing

Data

Seniority

Manager

Director

Mid

Senior

Notable leadership hires: PPC Account Director, Account Director

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About MG OMD

MG OMD is a London-based media agency part of Omnicom Media, operating across 201–500 employees. They provide media planning, buying, and strategy services with demonstrated expertise in digital channels (SEO, PPC, social, mobile), supported by a stack spanning Google, Meta, LinkedIn, and programmatic platforms. The company is actively building internal infrastructure: a data environment implementation, Power BI deployment, and reporting automation initiatives reflect an organizational shift toward handling measurement and activation ROI at scale. Recent hiring acceleration and focus on search integration and multi-platform campaigns indicate expansion of digital and data service offerings alongside traditional media planning.

HeadquartersLondon

Company Size201–500 employees

Founded1990

Hiring MarketsUnited Kingdom

Frequently Asked Questions

What tech stack does MG OMD use?

Google Ads, SA360, DV360, The Trade Desk, Meta Ads Manager, Datorama, Power BI, SEMrush, Screaming Frog, YouTube, LinkedIn, TikTok, and AWS for infrastructure and measurement.

What is MG OMD working on?

Search maturity framework, multi-platform publishing campaigns, Power BI deployment, data integration across ad platforms, and reporting automation infrastructure to support agency growth and client ROI measurement.