Mercadeo Efectivo Tech Stack

Trade marketing and field operations agency serving consumer brands across Colombia

Advertising Services Bogotá, Bogotá 51–200 employees Founded 2004 Public Company

Mercadeo Efectivo operates a hybrid advertising and logistics business serving consumer brands through trade marketing, shopper activation, and on-ground field staffing. The tech stack—SAP ECC, Salesforce, SQL Server, Azure cloud, plus Hadoop and Hive—suggests a back-office focus on inventory, sales pipeline, and data warehousing rather than modern ad-tech. Hiring is accelerating (15 roles in 30 days) with a 5:1 sales-to-engineering ratio, indicating growth is operationally driven; pain points cluster around point-of-sale coverage, inventory management, and staffing gaps—challenges typical of high-touch field execution businesses.

Tech Stack 14 technologies

Core StackAzure DevOps Hadoop AWS Salesforce SAP SQL Server Android Excel Git Subversion SAP ECC Hive Azure Azure HDInsight

What Mercadeo Efectivo Is Building

◆Challenges

Identifying business opportunities
Adequate coverage of points of sale
Correct execution of client standards
Inventory management
Sales growth
Meeting sales volume targets
Contingency staffing gaps
Customer churn
Avoiding product stockouts and overstock
Maintaining accurate customer database

▲Active Projects

Brand activation at carnival
High recognition brand projects
Commercial project with leading mass consumption brand
Proyecto comercial con marca líder en consumo masivo
Sell in sell out merchandising
Customer activation initiatives
Etl job development
Real-time job automation

Hiring Activity

Accelerating25 roles · 15 in 30d

Department

Sales

Marketing

Engineering

Ops

Data

Seniority

Junior

Mid

Senior

Manager

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About Mercadeo Efectivo

Mercadeo Efectivo is a Colombian marketing agency founded in 2004, headquartered in Bogotá, with 51–200 employees. The company serves mid-to-large consumer brands through trade marketing campaigns, shopper marketing programs, below-the-line (BTL) activations, influencer partnerships, and field personnel logistics. Core offerings include brand activations at retail events, sell-in/sell-out merchandising support, and customer activation initiatives. The business operates a dual model: creative campaign design paired with on-ground execution and staffing operations. Revenue-scaling challenges center on adequate retail coverage, correct execution of brand standards across dispersed locations, and managing contingency staffing gaps.

HeadquartersBogotá, Bogotá

Company Size51–200 employees

Founded2004

Hiring MarketsColombia

Frequently Asked Questions

What technology does Mercadeo Efectivo use?

Primary stack includes SAP ECC for operations, Salesforce for sales pipeline, SQL Server for databases, and Azure cloud infrastructure. They also use Hadoop and Hive for data processing, Git for version control, and Excel for reporting.

What is Mercadeo Efectivo working on?

Active projects include brand activations for consumer goods, sell-in/sell-out merchandising programs, customer activation initiatives, and backend work on ETL job development and real-time job automation for field operations.