M

mellow NOIR Tech Stack

Upcycled coffee-oil cosmetics brand scaling across Europe

Personal Care Product Manufacturing Frankfurt am Main, Hesse 11–50 employees Founded 2017 Privately Held

mellow NOIR manufactures certified natural cosmetics from spent coffee grounds—a supply-chain arbitrage play disguised as beauty innovation. The tech stack (Shopify, Klaviyo, n8n, Zapier, Gorgias) and hiring velocity reveal a growth-stage e-commerce operator: marketing and sales dominate the 19 active roles, localization and go-to-market work span Spain, Italy, Austria, and Switzerland, while operations focus on automating manual processes and optimizing paid-media efficiency. The mix signals a brand transitioning from direct-to-consumer to B2B retail (drugstore placement) across multiple geographies.

Tech Stack 13 technologies

Core StackKlaviyo Asana Shopify n8n Zapier Make WhatsApp Taboola Outbrain Notion Apple Gorgias LinkedIn

What mellow NOIR Is Building

◆Challenges

Expanding into new markets
Efficiency and scaling potential
Expanding b2b sales beyond germany
Business and marketing process optimization
Replacing manual repetitive processes
Optimizing marketing efficiency
Expanding brick-and-mortar presence
Building drugstore partnerships
Expanding native advertising across multiple countries
Optimizing native advertising for new customer acquisition

▲Active Projects

Growth initiatives along customer journey
Cross-functional marketing operations product projects
Localization of e-commerce shops and funnels
Go-to-market strategy for spain and italy
Expanding b2b sales into austria and switzerland
Review management
Expanding b2b presence in drugstores
Direct-response funnel development
Ad creative pipeline development
Scalable sales funnel creation

Hiring Activity

Accelerating20 roles · 20 in 30d

Department

Marketing

5

Sales

4

Engineering

2

Executive

2

HR

2

Support

2

Operations

1

Seniority

Mid

8

Manager

4

Senior

3

Intern

2

Junior

1

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About mellow NOIR

mellow NOIR is a Frankfurt-based beauty-product manufacturer founded in 2017. The company produces natural cosmetics derived from upcycled coffee oil—a waste-stream feedstock transformed into certified active ingredients. Products are sold primarily via direct-to-consumer channels (Shopify storefront) and increasingly through B2B retail partnerships. The organization operates across Germany with active expansion into Austria, Switzerland, Spain, and Italy. Current focus areas include market localization, drugstore placement, and scaling sales operations beyond Germany while improving internal process efficiency through automation.

HeadquartersFrankfurt am Main, Hesse

Company Size11–50 employees

Founded2017

Hiring MarketsGermany

Frequently Asked Questions

What tech stack does mellow NOIR use?

Shopify (e-commerce), Klaviyo (email/SMS marketing), Gorgias (customer support), n8n and Zapier (workflow automation), Notion and Asana (internal ops), LinkedIn and Taboola/Outbrain (paid media).

Where is mellow NOIR expanding?

Active go-to-market work in Spain, Italy, Austria, and Switzerland. B2B focus on drugstore and retail partnerships. Projects include e-commerce localization and cross-border sales funnel development.