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Mediaplus Group Tech Stack
European media agency scaling AI-driven campaign planning and pitch operations
Mediaplus Group operates Europe's largest independent media agency network across 44+ locations with ~3,000 employees. Their tech stack—Python, pandas, FastAPI, React, AWS/GCP/Azure—combined with heavy adoption of ChatGPT, Claude, and LangChain signals a shift toward AI-augmented media planning and targeting. Active projects center on RAG pipelines, LLM evaluation, and federated data governance, while hiring is heavily weighted toward data (10 roles) and marketing (10 roles), indicating they're building internal AI capabilities rather than just consuming external tools.
Tech Stack 31 technologies
What Mediaplus Group Is Building
◆Challenges
- Cost monitoring internal billing
- Budget monitoring
- Forecasting accuracy
- Data consolidation
- Building new sales team
- Optimizing pitch processes
- Standardizing internal pitch tools
- Scaling pitch operations
- Ki-gestützte targeting und mediamodelle
- Optimizing digital media spend
▲Active Projects
- Establishing federated governance model with domain ownership
- Optimierung von prompts
- Aufbau von rag-pipelines
- New business pitch process
- Rag-architekturen
- Standardizing controlling and reporting processes
- International data consolidation and quality assurance
- Audit process support
- Tool portfolio development
- Evaluation von llm-outputs
Hiring Activity
30 roles · 20 in 30d
Department
Seniority
Company intelligence
