MediaAlpha Tech Stack

Ad-tech platform optimizing customer acquisition for insurance and financial services

Advertising Services Los Angeles, CA 51–200 employees Founded 2011 Public Company

MediaAlpha operates a demand and supply-side ad-tech platform focused on high-consideration categories—insurance, personal finance, travel, education. The stack is lean and operationally mature: Perl, PHP, Python on MySQL + AWS, with Apache Airflow for data pipelines and Salesforce + Outreach for go-to-market. Pain points signal a scaling inflection: SOX compliance, ML model deployment, and transaction processing bottlenecks dominate the roadmap, paired with agent-side friction (lead quality, spend optimization, experience). The hiring mix—engineering and data leads outnumbering individual contributors—suggests infrastructure and platform maturity work over feature velocity.

Tech Stack 20 technologies

Core StackPHP Python MySQL AWS CloudFront Linux Microsoft Exchange Salesforce Slack Apache Airflow Perl R SQL Shiny Sage Intacct Excel Route 53 Outreach Google Workspace Unix

What MediaAlpha Is Building

◆Challenges

Optimizing ar processes
Sox compliance
Revenue tax filings
Grow agent lead business
Increase agent spend
Improve agent experience
Optimizing revenue and profitability
Streamlining kpi reporting
Deploying ml models
Scaling high-value transaction processing

▲Active Projects

Improving mediaalpha exchange product
High-performance ad-serving software
Integrating business partners' products and data into mediaalpha system
Maintaining aws infrastructure
Strategic account planning
Quarterly business reviews
Scaling transaction processing systems
Mediaalpha exchange product development

Hiring Activity

Steady10 roles · 3 in 30d

Department

Engineering

Data

Sales

Finance

Support

Seniority

Mid

Lead

Director

Senior

Staff

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About MediaAlpha

MediaAlpha is a Los Angeles-based ad-tech company (public, 51–200 employees) that connects advertisers in insurance, finance, and travel with high-intent consumers through a combination of comparison-shopping and native-search inventory. The platform operates as a two-sided exchange: demand-side optimization for advertisers seeking customer acquisition, and supply-side yield management for publishers. Core products include real-time bidding, lead generation, call tracking, and media automation. Revenue scales through agent and brand partnerships in regulated verticals.

HeadquartersLos Angeles, CA

Company Size51–200 employees

Founded2011

Hiring MarketsUnited States, Taiwan

Frequently Asked Questions

What is MediaAlpha's tech stack?

Perl, PHP, Python, MySQL, AWS (with CloudFront and Route 53), Apache Airflow, R, Salesforce, Outreach, and Google Workspace. Infrastructure runs on Linux/Unix with Sage Intacct for finance.

What challenges is MediaAlpha facing?

Internal priorities include SOX compliance, ML model deployment, transaction processing scalability, and agent-side optimization (lead quality, spend management, platform experience). Also managing quarterly KPI reporting and revenue-profitability optimization.