Dermatologist-backed skincare brand with direct-to-consumer focus
Masderm is a Barcelona-based skincare company founded in 2019 that positions products around dermatologist endorsement and natural ingredients. The entire hiring footprint (9 roles, all marketing) and active project list—dominated by social content creation, ads, and ecommerce implementation—reveal a pure D2C motion: the company is scaling content production and paid-channel performance rather than product development or internal infrastructure. Pain points around conversion optimization and deadline pressure signal a scaling operation fighting to convert high ad volume into revenue.
Masderm manufactures skincare products positioned as dermatologist-recommended treatments using natural ingredients. The company operates a direct-to-consumer model, selling primarily through social channels (Instagram, TikTok) and emerging ecommerce. Founded in 2019 and based in Barcelona with 11–50 employees, Masderm has structured itself around marketing and content production, with active hiring across Spain, Portugal, France, Andorra, and Germany. The product portfolio focuses on skin health treatments marketed to consumers seeking dermatologist-backed alternatives.
Masderm runs paid campaigns on Meta Ads, Google Ads, and TikTok Ads. Creative production relies on Final Cut Pro, Adobe Premiere Pro, Photoshop, Illustrator, and Midjourney for design work.
Primary projects focus on social media strategy, Instagram and TikTok content creation, email marketing, ecommerce platform buildout, and ads production. The company is also exploring process automation and customer experience technology implementation.
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