Martin Retail Group Tech Stack

Automotive retail media agency handling multi-channel spot buying and production

Advertising Services Birmingham, Alabama 201–500 employees Partnership

Martin Retail Group operates a high-volume advertising production and media buying operation for automotive dealerships across the U.S. The tech stack is classic enterprise (SAP, PeopleSoft, Office, Power BI, SQL) with creative tooling (Adobe suite, Figma), reflecting a production-heavy workflow. Pain points cluster around billing reconciliation, time tracking, and material delays—suggesting operational friction at scale—while hiring accelerates in marketing roles, indicating growth in campaign volume or client count.

Tech Stack 27 technologies

Core StackSmartsheet Figma Adobe Illustrator Sketch SAP Adobe Premiere Pro After Effects Adobe Photoshop Python Power BI pandas NumPy scikit-learn Microsoft Office Teams Excel PowerPoint PeopleSoft Photoshop InDesign Outlook Word SQL DAX Git SharePoint VBA

What Martin Retail Group Is Building

◆Challenges

Office expense management process
High-volume billing
Billing issues
Missing time reports
Reconcile employee hours against budget
Timeline delays
Material delays
Budget forecasting
Time tracking reconciliation
Improving data accuracy

▲Active Projects

End-to-end retail production
Local market advertising implementation
Localized and franchisee-led campaigns
Gtm material development
Integration of marketing and communication disciplines
Rapid production of monthly digital retail assets
Executive messages and dealer training videos
Brand visual content for dealer network
Video capture for dealer events and vehicle launches
Local buick and gmc marketing association advertising activity

Hiring Activity

Accelerating20 roles · 9 in 30d

Department

Marketing

Finance

Data

Design

Sales

Seniority

Junior

Senior

Mid

Director

Notable leadership hires: Art Director

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About Martin Retail Group

Martin Retail Group is a full-service automotive retail advertising and media buying agency headquartered in Birmingham, Alabama, with eight regional offices. The firm has served the automotive sector for over 40 years and operates as one of the largest spot-buying agencies in the U.S., managing advertising placement across television, radio, print, and digital channels for dealer networks. Core work includes localized campaign execution, retail production, video content creation for dealer events and vehicle launches, and GTM material development. The 201–500 employee organization runs a partnership structure and is actively hiring, with acceleration in marketing, finance, and creative roles.

HeadquartersBirmingham, Alabama

Company Size201–500 employees

Hiring MarketsUnited States

Frequently Asked Questions

What is Martin Retail Group's primary business?

Martin Retail Group is an automotive retail advertising and media buying agency. They handle spot buying across TV, radio, print, and digital channels for dealership networks, plus in-house production of localized campaigns, dealer training videos, and event content.

What tech stack does Martin Retail Group use?

SAP and PeopleSoft for enterprise operations; Excel, Smartsheet, Power BI, and SQL for planning and analytics; Microsoft Office suite; Adobe Creative Cloud (Premiere, After Effects, Photoshop, InDesign) and Figma for design and video work.