Mars United Commerce Tech Stack

Commerce marketing consultancy powered by analytics and a proprietary measurement platform

Advertising Services Southfield, MI 501–1,000 employees Privately Held

Mars United Commerce operates as a global marketing consultancy focused on commerce ecosystems, combining strategy, content, digital commerce, and retail consulting. Their technology backbone—Marilyn, a proprietary platform—sits atop a data stack anchored in Databricks, Azure Synapse, and Amazon/Google marketing clouds. Hiring velocity is accelerating across marketing (59 roles) and data (19 roles), with director and VP-level positions dominating, suggesting aggressive capability-building in analytics and client-facing functions to deepen their measurement and optimization edge.

Tech Stack 31 technologies

Core StackDatabricks Python Power BI The Trade Desk Looker BigQuery AWS Azure Synapse Alteryx SQL Amazon Marketing Cloud LiveRamp Criteo Excel Google Sheets Google Docs Google Slides Word PowerPoint Instacart Microsoft Office Google Workspace Amazon DSP DV360 Amazon Advertising Salsify Syndigo Google Analytics 360 Google Ad Manager Google Marketing Platform

AdoptingDSP

What Mars United Commerce Is Building

◆Challenges

Identifying growth opportunities
Maintaining leadership position in commerce media
Improving optimization performance
Optimizing media budget for roi
Optimizing retail media presence
Identifying new partners for innovation
Mid-campaign optimizations
Troubleshooting performance issues
Rapid change of pace in the industry
Improving storytelling capabilities

▲Active Projects

National consumer promotions
Retail strategy development
Full funnel plans
Best-in-class retail media campaigns across search
Retail marketing extensions of brand and category programs
Programmatic media activation strategy
Audience segmentation strategy
Scoping process tool development
Omni program development
Qbr development

Hiring Activity

Accelerating100 roles · 60 in 30d

Department

Marketing

Data

Consulting

Ops

Sales

Product

Design

Executive

Seniority

Manager

Director

Senior

Junior

Mid

Notable leadership hires: Client Lead, Creative Director, Account Director

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About Mars United Commerce

Mars United Commerce serves mid-market to enterprise clients across consumer goods, retail, and brand verticals. The firm organizes around four service lines: Strategy & Analytics, Content & Experiences, Digital Commerce, and Retail Consultancy. Their proprietary platform Marilyn aggregates data from multiple marketing channels—paid search, DSP, retail media, and shopper data networks—to help clients measure total commerce marketing impact. Based in Southfield, MI, they operate globally with hiring across the US, Canada, and the UK.

HeadquartersSouthfield, MI

Company Size501–1,000 employees

Hiring MarketsUnited States, Canada, United Kingdom

Frequently Asked Questions

What data tools does Mars United Commerce use?

Databricks, Azure Synapse, Alteryx, BigQuery, and Looker. They also integrate Amazon Marketing Cloud, Google Analytics 360, and LiveRamp for audience activation and measurement.

What does Marilyn do?

Marilyn is Mars United's proprietary technology platform that aggregates commerce marketing data to help clients measure total business impact, optimize budgets, and make data-driven decisions across channels.