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MARC INBANE B.V. Tech Stack

Premium natural tanning cosmetics brand scaling international distribution

Personal Care Product Manufacturing Tilburg, Noord-Brabant 11–50 employees Founded 2012 Public Company

MARC INBANE is a Dutch luxury cosmetics brand focused on tanning products made from natural ingredients, now in the middle of a direct-to-consumer platform consolidation—migrating from a custom CMS to Shopify while simultaneously launching a CDP system. The hiring surge is almost entirely marketing-focused (7 of 9 open roles), paired with campaigns across Meta, Google, TikTok, and Pinterest, suggesting a shift from wholesale-driven growth toward owned-channel acquisition and international expansion.

Tech Stack 16 technologies

Core StackMeta Ads Google Ads Klaviyo Shopify TikTok Ads Pinterest Ads Google Analytics 4 Looker Studio DaVinci Resolve Instagram TikTok Meta LinkedIn YouTube Google Pinterest

AdoptingShopify

What MARC INBANE B.V. Is Building

◆Challenges

Optimizing advertising performance
Email conversion rates
Increasing online visibility
Converting visitors to loyal customers
Optimaliseren van administratieve processen
Verbeteren van financiële processen
Besparen op leveranciers
Expanding into new premium retail markets
Migrating custom cms to shopify
Scaling internationally

▲Active Projects

New shopify shop launch
Cdp system management
Advertising campaign optimization
Mailing translation to german and french
Strategic pr year plan
Brand collaborations and co-branding initiatives
Premium retail development
International distribution expansion
Custom cms migration to shopify
E-commerce strategy & growth

Hiring Activity

Accelerating9 roles · 6 in 30d

Department

Marketing

7

Finance

1

Sales

1

Seniority

Mid

5

Senior

4

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About MARC INBANE B.V.

MARC INBANE manufactures and distributes premium tanning sprays and cosmetics formulated with natural ingredients. Founded in 2012 and based in Tilburg, Netherlands, the company operates as a public company with 11–50 employees. Products are currently sold in over 40 countries and are used by hairstylists, makeup artists, and dermatologists. The brand combines traditional craftsmanship with minimalistic design positioning and serves both direct-to-consumer and premium retail channels.

HeadquartersTilburg, Noord-Brabant

Company Size11–50 employees

Founded2012

Hiring MarketsNetherlands

Frequently Asked Questions

What is MARC INBANE's tech stack?

Primary tools: Shopify (e-commerce), Klaviyo (email marketing), Google Analytics 4 and Looker Studio (analytics), Meta/Google/TikTok/Pinterest Ads (paid channels), and DaVinci Resolve (creative production). Recently adopting Shopify and building CDP systems.

What countries does MARC INBANE operate in?

Products are sold in over 40 countries worldwide. The company is actively expanding international distribution and translating campaigns into German and French as part of current growth initiatives.