Water purification and delivery service operating in Chile with digital operations backbone
Maihue delivers purified water to households, offices, and hospitality venues across Chile. The company is building a modern operational stack (Next.js, React, TypeScript, PostgreSQL, BigQuery) alongside direct communication automation (WhatsApp, n8n) and cost-control workflows (OpenAI prompt optimization). Active hiring across sales, engineering, and marketing suggests scaling both customer acquisition and backend delivery logistics—a pattern common to regional service businesses moving from manual operations to software-driven routing and scheduling.
Notable leadership hires: Creative Director
Maihue is a Chilean water purification and delivery company founded in 2016, headquartered in Las Condes, Santiago. The business supplies high-purity water to residential, commercial (offices), and hospitality (hotels, restaurants) customers using on-site dispensers and purification systems. The company emphasizes plastic-free delivery and sustainability. With 51–200 employees and 26 active open roles, Maihue is in active hiring mode, particularly in sales, engineering, and marketing, indicating growth in customer reach and operational automation.
Frontend: Next.js, React, TypeScript, Tailwind CSS, shadcn/ui. Backend: PostgreSQL, Python. Data: BigQuery, Looker. Automation: n8n, OpenAI. Deployment: Vercel. Design tools: Adobe suite (Photoshop, Illustrator, Premiere Pro), CapCut.
Maihue is automating customer communication (WhatsApp), optimizing delivery routing and scheduling, building a design system (shadcn/ui), reducing AI token costs, and improving pricing and promotional strategies. Internal projects include monorepo management, finance process automation, and geographic cluster optimization.
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