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Maihue® Tech Stack

Water purification and delivery service operating in Chile with digital operations backbone

Food and Beverage Services Las Condes, Región Metropolitana de Santiago 51–200 employees Founded 2016 Self-Owned

Maihue delivers purified water to households, offices, and hospitality venues across Chile. The company is building a modern operational stack (Next.js, React, TypeScript, PostgreSQL, BigQuery) alongside direct communication automation (WhatsApp, n8n) and cost-control workflows (OpenAI prompt optimization). Active hiring across sales, engineering, and marketing suggests scaling both customer acquisition and backend delivery logistics—a pattern common to regional service businesses moving from manual operations to software-driven routing and scheduling.

Tech Stack 27 technologies

Core StackBigQuery Looker Adobe Photoshop Adobe Illustrator After Effects Adobe Premiere Pro Python Next.js TypeScript React Tailwind CSS Vercel n8n PostgreSQL OpenAI JavaScript Cursor SQL Excel Google WhatsApp shadcn/ui Turborepo Google Sheets Vitest CapCut Adobe After Effects

What Maihue® Is Building

Challenges

  • Reducing token consumption
  • Increasing conversion rates
  • Optimizing finance processes
  • Automating finance reporting
  • Optimizing service operation
  • Maximizing technical team efficiency
  • Resource routing optimization
  • Avoiding spam bans
  • Expanding commercial growth
  • Optimizing pricing strategy

Active Projects

  • Automation of mass communication flows
  • Whatsapp channel health monitoring
  • Pricing and promotion strategy
  • Prompt optimization for cost reduction
  • Commercial plan development
  • Design and optimize geographic clusters and routes
  • Implement advanced scheduling and contactability strategies
  • Lead digital transformation of service processes
  • Design system with shadcn/ui
  • Monorepo management with turborepo and vercel

Hiring Activity

Steady25 roles · 10 in 30d

Department

Sales
8
Engineering
4
Finance
4
Marketing
4
Ops
3
Support
2
HR
1

Seniority

Mid
11
Junior
6
Senior
5
Director
2
Intern
1
Lead
1

Notable leadership hires: Creative Director

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About Maihue®

Maihue is a Chilean water purification and delivery company founded in 2016, headquartered in Las Condes, Santiago. The business supplies high-purity water to residential, commercial (offices), and hospitality (hotels, restaurants) customers using on-site dispensers and purification systems. The company emphasizes plastic-free delivery and sustainability. With 51–200 employees and 26 active open roles, Maihue is in active hiring mode, particularly in sales, engineering, and marketing, indicating growth in customer reach and operational automation.

HeadquartersLas Condes, Región Metropolitana de Santiago
Company Size51–200 employees
Founded2016
Hiring MarketsChile

Frequently Asked Questions

What tech stack does Maihue use?

Frontend: Next.js, React, TypeScript, Tailwind CSS, shadcn/ui. Backend: PostgreSQL, Python. Data: BigQuery, Looker. Automation: n8n, OpenAI. Deployment: Vercel. Design tools: Adobe suite (Photoshop, Illustrator, Premiere Pro), CapCut.

What is Maihue working on?

Maihue is automating customer communication (WhatsApp), optimizing delivery routing and scheduling, building a design system (shadcn/ui), reducing AI token costs, and improving pricing and promotional strategies. Internal projects include monorepo management, finance process automation, and geographic cluster optimization.

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