MAGIC AI Tech Stack

AI-powered mirror with computer vision for at-home personal training

Wellness and Fitness Services London, England 11–50 employees Founded 2021 Privately Held

MAGIC AI operates a hardware-software hybrid fitness platform centered on a wall-mounted mirror with custom computer vision and connected dumbbells. The tech stack reveals a lean, product-focused operation: Figma, Jira, and Adobe creative tools dominate; Shopify and Klaviyo power direct sales and retention; MediaPipe underpins the computer vision layer. The hiring profile is notably broad across seven departments—marketing, ops, data, design, finance, healthcare, and exec—suggesting a company scaling beyond pure engineering into operations, commercial, and regulatory maturity. Active pain points around finance automation, supply chain, and hardware bottlenecks indicate the operational friction that comes with physical product distribution.

Tech Stack 13 technologies

Core StackFigma Jira Xero Adobe Premiere Pro Klaviyo Shopify Zoom Final Cut Pro CapCut TikTok YouTube Meta MediaPipe

What MAGIC AI Is Building

◆Challenges

Scaling finance function
Automation in scale-up
Cashflow forecasting
Workflow bottlenecks
Supply chain risk reduction
Hardware bottleneck elimination
Quality defect management
Improving website conversion
Optimising email flows
Increasing user retention

▲Active Projects

Mirror application
Website
Marketing assets
Month-end closing process
Financial modeling and budgeting
Fundraising
Klaviyo email campaigns
Shopify store management
Meta ads reporting roadmap
Reflectai tracking technology

Hiring Activity

Steady9 roles · 3 in 30d

Department

Marketing

Ops

Data

Design

Executive

Finance

Healthcare

Seniority

Mid

Senior

Junior

Manager

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About MAGIC AI

MAGIC AI makes an intelligent mirror that uses computer vision and 3D camera technology to deliver real-time form correction and rep counting during home workouts. The product pairs the mirror with patent-pending dumbbells and workout content co-created with professional athletes. Founded in 2021 in London, the company operates across product (mirror application, tracking tech), commerce (Shopify store, direct marketing), and hardware logistics. The team spans 11–50 employees and is actively hiring across finance, operations, marketing, and data roles. MAGIC distributes through retail partnerships and direct-to-consumer channels.

HeadquartersLondon, England

Company Size11–50 employees

Founded2021

Hiring MarketsUnited Kingdom, China

Frequently Asked Questions

What technology does MAGIC AI use in its mirror?

MediaPipe for computer vision processing, 3D cameras for depth sensing, and custom tracking software called reflectai. The mirror runs a native application built with Figma and Jira for design and project management.

Where is MAGIC AI hiring right now?

Active recruitment spans United Kingdom and China. Current open roles include positions in marketing, operations, data, design, finance, and healthcare—with a seniority mix weighted toward mid and senior levels.

How does MAGIC AI sell its product?

Direct-to-consumer via Shopify storefront with email marketing through Klaviyo and paid acquisition via Meta ads. The company also has retail placement; product has been stocked in Selfridges.