SMB marketing and business management software with 20,000+ subscribers
Madwire operates a multi-brand SaaS platform for small businesses and franchises, spanning websites, payments, CRM, review management, and digital advertising. The stack is modern Node.js + TypeScript on GCP/AWS with Kubernetes orchestration, but hiring velocity is climbing while engineering capacity remains minimal (1 active role across the entire org) — a sign the platform is stabilizing and sales-driven growth is outpacing product development.
Madwire builds a business management and marketing suite for SMBs under four brands: Marketing 360 (campaigns and ads), Websites 360 (site builder), SpaceCraft (design tools), and Top Rated Local (review and listing management). The platform consolidates website building, payment processing, lead management, appointment scheduling, social media, and multi-channel ad orchestration. Over 20,000 paid subscribers rely on the platform; customer satisfaction averages 4.7 stars across 4,000+ reviews. The company employs approximately 700 people across Fort Collins (HQ), Austin, and distributed locations.
Node.js, TypeScript, Express, Fastify on GCP and AWS. Infrastructure runs Kubernetes and Docker; databases are MySQL and PostgreSQL. API design follows OpenAPI and Swagger specifications.
Fort Collins, Colorado. The company also maintains offices in Austin, Texas and operates across the United States.
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