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MADSACK Mediengruppe Tech Stack

Regional media group expanding into AI and digital operations

Newspaper Publishing Hannover 1,001–5,000 employees Founded 1893 Self-Owned

MADSACK is a 130-year-old German media conglomerate operating 23 regional daily newspapers, 25+ advertising publications, and ancillary services (postal logistics, film/TV production, corporate publishing). The tech stack—SAP, AWS, Azure, Kubernetes, ArgoCD—indicates infrastructure-heavy operations typical of large publishing enterprises. Current projects cluster heavily around AI (use-case identification, agent workflows, generative applications, initiative prioritization), signaling an organizational pivot toward automation and AI-driven editorial/business processes rather than incremental digital optimization.

Tech Stack 11 technologies

Core StackSAP Kubernetes AWS ArgoCD Grafana Loki Microsoft Office LangGraph Azure Flux GitOps

What MADSACK Mediengruppe Is Building

◆Challenges

Disparate ai use cases
Prioritizing ai initiatives
Lack of ai project transparency
Inefficient workflows
Manual data analysis

▲Active Projects

Intranet development
Annual report creation
Event planning
Accounting and controlling projects
Ai use case portfolio development
Ai initiative prioritization
Ai project status transparency
Agent-based workflow development
Generative ai application development
Ai use case identification in editorial, business, operations

Hiring Activity

Accelerating10 roles · 5 in 30d

Department

Engineering

2

Media

2

Data

1

Finance

1

Journalism

1

Marketing

1

Product

1

Sales

1

Seniority

Intern

3

Senior

3

Mid

2

Junior

1

Manager

1

Notable leadership hires: Chief Accountant

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About MADSACK Mediengruppe

MADSACK Mediengruppe is a self-owned German media holding headquartered in Hannover. The group publishes 23 regional daily newspapers across Germany (including Leipziger Volkszeitung, Ostsee-Zeitung, Hannoversche Allgemeine Zeitung, Märkische Allgemeine), 25+ advertising papers, operates a postal service handling millions of letters and packages annually, and produces film and television content through the TVN Group. Full-service marketing and corporate publishing agencies serve B2B and B2C clients. With 1,001–5,000 employees, the organization spans journalism, media production, logistics, and increasingly, technology operations.

HeadquartersHannover

Company Size1,001–5,000 employees

Founded1893

Hiring MarketsGermany

Frequently Asked Questions

What is MADSACK Mediengruppe's main business?

MADSACK operates a diversified media group centered on 23 regional German daily newspapers (Leipziger Volkszeitung, Ostsee-Zeitung, Hannoversche Allgemeine Zeitung, Märkische Allgemeine) and 25+ advertising publications, plus postal services, film/TV production, and B2B/B2C publishing agencies.

What tech stack does MADSACK use?

Core infrastructure: SAP, AWS, Azure, Kubernetes, ArgoCD, Grafana, Loki, LangGraph, GitOps, and Microsoft Office. The stack reflects enterprise ERP + cloud-native containerized operations.