lift® Tech Stack

Audience management platform built for iGaming operators

Advertising Services Stafford, United Kingdom 51–200 employees Founded 2021 Privately Held

Lift® operates a first-party data and audience management platform purpose-built for iGaming operators. The company is navigating scaling pressures—hiring across marketing, sales, and data with a manager-heavy leadership tier—while wrestling with compliance, financial reporting, and competitive margin targets in a regulated vertical. Stack centers on Meta/Google advertising channels plus Salesforce and Snowflake, positioning the platform as a bridge between operator data and paid-media execution.

Tech Stack 12 technologies

Core StackMeta Ads Google Ads HubSpot Salesforce Google Analytics Snowflake AWS Telegram Meta Instagram DSP Excel

What lift® Is Building

◆Challenges

Expanding into new markets
Financial control and reporting
Compliance with statutory obligations
Global expansion
Client performance targets
Competitive igaming market
Cost control
Scaling trade sales business
Meeting monthly margin targets
Brand safety and fraud prevention

▲Active Projects

Global deals with igaming operators
Smooth onboarding experience
Industry events representation
Finance system implementation
Continuous improvement in finance processes
Programmatic strategy development
Kpi framework establishment
Brand strategy & positioning
Campaign execution
Content & thought leadership

Hiring Activity

Accelerating10 roles · 6 in 30d

Department

Marketing

Sales

Data

Finance

Support

Seniority

Manager

Senior

Mid

Notable leadership hires: Programmatic Lead

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About lift®

Lift® helps iGaming operators build retention and acquisition strategies by capturing and activating first-party player data. Founded in 2021 and based in Stafford, the company serves mid-market and enterprise iGaming enterprises across multiple geographies. The platform integrates with major advertising channels (Meta, Google) and CRM/analytics infrastructure (Salesforce, Snowflake, HubSpot), enabling operators to segment audiences and execute targeted campaigns. Active projects reflect both product (onboarding, programmatic strategy) and commercial maturity (finance system implementation, KPI frameworks, brand positioning). Recent hiring acceleration in marketing and sales, alongside a focus on regulatory compliance and margin control, signals readiness for geographic expansion.

HeadquartersStafford, United Kingdom

Company Size51–200 employees

Founded2021

Hiring MarketsUnited Kingdom

Frequently Asked Questions

What is Lift® and who is it built for?

Lift® is an audience management and acquisition platform purpose-built for iGaming operators. It helps these companies capture first-party player data, improve retention, and execute acquisition campaigns through integrated channels like Meta and Google Ads.

What tech does Lift® use?

Lift® runs on Meta Ads, Google Ads, Salesforce, Snowflake, AWS, HubSpot, and Google Analytics, supplemented by direct Telegram and DSP integrations for programmatic campaign execution.