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LG H&H Singapore Private Limited Tech Stack

Beauty and personal care brands with direct-to-consumer e-commerce focus

Personal Care Product Manufacturing Singapore, International Plaza 51–200 employees Privately Held

LG H&H Singapore operates a portfolio of established beauty and personal-care brands (The Face Shop, Belif, CNP Laboratory, Dr. Belmeur, The Whoo, Su:M37, Physiogel, Perioe, Dr. Groot, and others) across skincare, cosmetics, and haircare. The tech stack is commerce-heavy—Shopee, TikTok Shop, SAP, and Meta/TikTok advertising—reflecting a direct-to-consumer, marketplace-first playbook. Hiring velocity is accelerating across finance, marketing, and logistics roles, while pain points cluster tightly around inventory management, fulfillment, and ad spend efficiency, suggesting operational strain as the company scales across platforms.

Tech Stack 11 technologies

Core StackSAP Meta Ads Shopee Shopee Ads Excel Word TikTok Shop TikTok Ads Instagram TikTok Meta

What LG H&H Singapore Private Limited Is Building

◆Challenges

Inventory stock level management
Cost efficiency of marketplace ads
Inventory health optimization
Inventory shortages or overstocking
High return rates and stock expiry
Timely order fulfilment
Stock discrepancies
Invoice accuracy
Optimizing campaign spend
Scalable sample distribution

▲Active Projects

E-commerce campaigns
Shopee/tiktok livestreams
Brand website revamp
Digital marketing campaigns for shopee ads
New brand expansion launches
Inventory planning to prevent shortages
Stock take exercise
Event setup and teardown
Transportation arrangement for deliveries
Monthly livestream calendar development

Hiring Activity

Accelerating7 roles · 6 in 30d

Department

Finance

3

Marketing

3

Logistics

1

Seniority

Mid

3

Senior

3

Manager

1

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About LG H&H Singapore Private Limited

LG H&H Singapore is the Singapore subsidiary of LG Household & Health Care, a South Korean personal-care conglomerate founded in 1947. The company operates multiple established brands spanning skincare (Belif, CNP Laboratory, The Whoo, Su:M37, Physiogel, Yehwadam, Sooryehan), cosmetics (The Face Shop, Glint, Code Glokolor, freshian), and haircare (Dr. Groot, Perioe). The business model centers on direct-to-consumer sales through e-commerce marketplaces (Shopee, TikTok Shop) supplemented by livestream campaigns and digital advertising. The Singapore team of 51–200 employees handles local operations including inventory, fulfillment, and marketing execution.

HeadquartersSingapore, International Plaza

Company Size51–200 employees

Hiring MarketsSingapore

Frequently Asked Questions

What e-commerce platforms does LG H&H Singapore sell on?

Shopee and TikTok Shop are primary channels. The company runs concurrent digital campaigns across both platforms, including livestreams and paid ads via Shopee Ads and TikTok Ads, supported by Meta advertising.

What business challenges is LG H&H Singapore facing?

Inventory management dominates pain points: stock level control, overstocking/shortages, discrepancies, and expiry-driven returns. Secondary challenges include marketplace ad cost efficiency, order fulfillment speed, and scaling sample distribution.