Middle Eastern perfume brand scaling operations and direct-to-consumer channels
Laverne Group manufactures and distributes fragrances rooted in Middle Eastern culture across Saudi Arabia and online marketplaces. The tech stack reveals a data and compliance-first operation: PostgreSQL + Power BI + AWS infrastructure supports centralized databases and automated dashboards, while active projects in GMP compliance, CAPA coordination, and SLA monitoring signal a manufacturing business tightening quality systems. Marketing hiring (3 roles) and seasonal campaign work indicate simultaneous push into direct acquisition and Amazon/Noon marketplace scaling.
Laverne Group is a privately held perfume company founded in 2015, headquartered in Riyadh with 501–1,000 employees. The company produces modern fragrances positioned around Middle Eastern cultural heritage and distributes through direct channels and regional e-commerce platforms. Operations span manufacturing compliance, supply chain (warehouse and marketplace logistics), customer service, and performance marketing across Meta, Google, TikTok, and Snapchat. Current work includes procurement system development, seasonal campaign execution, and marketplace expansion strategy.
PostgreSQL, Power BI, AWS (RDS, Glue), Python, Google Analytics 4, Meta Business Suite, Google Ads, TikTok Ads Manager, Adobe Creative Suite, WhatsApp Business API, and CleverTap for analytics.
Centralizing data infrastructure (PostgreSQL, Power BI), implementing GMP compliance and quality systems, developing a procurement platform, and executing marketplace strategy across Amazon and Noon with seasonal campaigns and new brand launches.
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