Madi International Tech Stack

Multi-brand beauty distributor across GCC markets and e-commerce

Cosmetics Dubai, Dubai 501–1,000 employees Founded 1991 Privately Held

Madi International distributes premium beauty brands across salons, retail, pharmacies, and e-commerce in the Middle East and North Africa. The tech stack is finance-first (QuickBooks, Tally, SAP, Oracle) with emerging social-media and content-creation tools (TikTok, Canva, Adobe suite), indicating a shift toward direct-to-consumer marketing alongside traditional wholesale. Hiring velocity is decelerating but concentrated heavily in sales (48 roles) and marketing (17), suggesting the company is consolidating field coverage and brand-building capabilities rather than expanding headcount—a defensive posture amid supply-chain and inventory-management friction.

Tech Stack 21 technologies

Core StackQuickBooks SAP Oracle Adobe Premiere Pro After Effects Salesforce Power BI Canva Tally Yardi Excel Microsoft Office LinkedIn Photoshop CapCut PowerPoint Outlook Instagram TikTok YouTube Word

What Madi International Is Building

◆Challenges

Meeting monthly sales targets
Reducing audit risk
Ensuring compliance with local labor regulations
Identifying growth opportunities
Avoiding overstock or stock-out situations
Optimizing inventory health
Cost-saving opportunities
Supply chain disruptions
Driving sell-through
Identifying control gaps

▲Active Projects

Product launches
Sales strategy development
Marketing campaign planning for wella professionals
Product development for gcc market
In-salon demonstrations
Interim internal audits
Brand launches
Brand ambassador events
Product lifecycle updates
Qbr presentations

Hiring Activity

Decelerating110 roles · 25 in 30d

Department

Sales

Marketing

Training

Finance

Ops

Beauty

Education

Seniority

Mid

Junior

Senior

Manager

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About Madi International

Madi International operates as a multi-brand, multi-channel distributor of beauty products across the GCC region, including the United Arab Emirates, Saudi Arabia, Qatar, Oman, and Bahrain. Founded in 1991, the company initially served salons and has since diversified into pharmacies, retail stores, e-commerce, and wholesale channels. The organization spans 501–1,000 employees across multiple divisions, each operating semi-autonomously while sharing back-office functions. The product portfolio covers hair, skin, nail care, and private-label beauty products, with active brand launches and ambassador programs. Core operational challenges center on inventory optimization, sales-target attainment, supply-chain resilience, and compliance with local labor regulations across multiple jurisdictions.

HeadquartersDubai, Dubai

Company Size501–1,000 employees

Founded1991

Hiring MarketsSaudi Arabia, United Arab Emirates, Lebanon, United States, Qatar, Egypt, Bahrain

Frequently Asked Questions

What countries does Madi International operate in?

Madi International operates in the United Arab Emirates, Saudi Arabia, Qatar, Oman, and Bahrain. The company also hires in Lebanon, Egypt, and the United States, signaling some regional support operations or expansion planning outside the GCC core.

What is Madi International's tech stack?

Primary systems are QuickBooks, Tally, SAP, and Oracle for finance and operations. Sales and marketing use Salesforce, Power BI, and Microsoft Office. Content creation relies on Adobe Premiere Pro, Photoshop, Canva, and CapCut. Distribution channels include LinkedIn, Instagram, TikTok, and YouTube.