Los Angeles Times Tech Stack

Digital-first metro newsroom with streaming and programmatic monetization

Newspaper Publishing El Segundo, California 1,001–5,000 employees Privately Held

Los Angeles Times operates at scale as a multimedia publisher—1.2M daily print readers, 32M+ monthly web visitors—with active infrastructure modernization underway. The tech stack reflects dual operational demands: creative tools (Premiere Pro, Final Cut Pro, Figma) for content production alongside cloud (AWS, Azure, GCP) and ad-tech (Google Ad Manager, Prebid, VPAID) for monetization. Active adoption of Prebid and VPAID, combined with projects in private marketplace and programmatic direct deals, signals a shift toward programmatic ad revenue and away from legacy direct sales.

Tech Stack 31 technologies

Core StackAdobe Premiere Pro Google Analytics Power BI Adobe Illustrator Figma Active Directory Azure AD AWS Windows Server Python Docker Canva Final Cut Pro SEMrush Google Ad Manager InDesign Photoshop Juniper Networks Cato Networks Google Workspace ManageEngine Endpoint Central Google Identity Azure GCP Microsoft 365 SQL Google PowerPoint

AdoptingPrebid VPAID Perplexity

What Los Angeles Times Is Building

◆Challenges

Pci dss compliance
Diversifying revenue streams
Security infrastructure robustness
Cost savings
Margin improvement
Ensuring application availability
Maintaining service continuity
Proactively managing incidents
Vulnerability remediation
Manual process bottlenecks

▲Active Projects

Pci compliance program development
Rollout of innovative monetization strategies
Streaming and distribution initiatives
Live broadcast operations
Promotional content development
Private marketplace (pmp) and programmatic direct deals
Cloud services across multi-cloud environments
Security initiative project management
Change and release management
Regularly scheduled video content for latimes.com and other platforms

Hiring Activity

Steady35 roles · 10 in 30d

Department

Marketing

Ops

News

Data

Media

Sales

Sports

Design

Seniority

Senior

Mid

Director

Intern

Manager

Notable leadership hires: Art Director

Company intelligence

Find more companies like Los Angeles Times by tech stack, pain points and active projects

Get started free

About Los Angeles Times

The Los Angeles Times is the largest metropolitan daily newspaper in the United States, with 1.2 million daily and 2.1 million Sunday print readers, plus over 32 million monthly unique visitors to latimes.com. The organization maintains a 136-year editorial heritage while operating a diversified business model: news production, digital content distribution, video streaming, and advertising infrastructure. The company owns multiple branded properties including The Envelope, Hot Property, DesignLA, and Los Angeles Times en Español, and operates production entities including L.A. Times Studios LLC. Operations span content creation, multi-cloud infrastructure, and programmatic ad operations.

HeadquartersEl Segundo, California

Company Size1,001–5,000 employees

Hiring MarketsUnited States, Peru

Frequently Asked Questions

What tech stack does Los Angeles Times use?

Adobe Premiere Pro, Final Cut Pro, Google Analytics, and SEMrush for content and audience analytics; Google Ad Manager, Prebid, and VPAID for advertising; AWS, Azure, and GCP for cloud infrastructure; and Microsoft 365 for operations.