Craft supplies retailer with 60k+ SKUs across Brazil, powered by VTEX and React
Ladeira Armarinhos operates a high-SKU retail business (60k+ products across supplies, notions, and beads) built on VTEX + React + GraphQL. The hiring mix is heavily weighted toward marketing (5 roles) and sales (3), with only 2 engineering positions—typical of a commerce player prioritizing channel growth and conversion over platform engineering. Recent adoption of Next.js suggests a shift toward faster frontend iteration, likely tied to their stated conversion-rate and campaign-optimization pain points.
Ladeira Armarinhos is a Brazilian craft and supplies retailer founded in 2002, headquartered in São Paulo. The company stocks over 60,000 SKUs across categories including notions, beads, customization tools, and general craft supplies. It serves B2B and B2C customers through digital channels and maintains long-term partnerships with wholesale and retail partners. The operation spans 200+ employees, with a distributed team focused on managing inventory breadth, seasonal campaigns, and digital channel performance.
VTEX for core commerce infrastructure, paired with React and GraphQL for the frontend, and recently adopting Next.js for improved page performance and deployment speed.
Yes, currently 2 active engineering roles, though hiring has decelerated; most open positions are in marketing (5) and sales (3).
Over 60,000 SKUs across armarinhos (notions), aviamentos (trimmings), artesanato (crafts), pedrarias (beads), and customization categories.
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