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La Martiniquaise-Bardinet Tech Stack

Wine and spirits producer with global reach and European manufacturing base

Beverage Manufacturing Charenton-le-Pont, Île-de-France 1,001–5,000 employees Founded 1934 Privately Held

La Martiniquaise-Bardinet is a family-owned wine and spirits manufacturer operating across 110+ countries with five mega-brands (Label 5, Sir Edward's, William Peel, Poliakov, Sobiesky) generating over €1.4B in annual turnover. The company's tech stack reflects traditional manufacturing and distribution operations—AS/400 legacy systems, IFS for enterprise resource planning, EDI for supply-chain coordination, and Circana for market intelligence—with sales-driven hiring (25 of 40 active roles) pointing to aggressive commercial expansion. Active projects center on merchandising, promotional rollout, and product placement, while internal friction around stockouts and supply-chain performance suggests execution gaps between demand and fulfillment.

Tech Stack 10 technologies

Core StackCanva CRM IFS EDI AS/400 Excel LinkedIn PowerPoint Word Circana

What La Martiniquaise-Bardinet Is Building

◆Challenges

Stockouts
Developing linear space
Promotional operations negotiation
Expanding accounting team
Product availability
Improving productivity and safety
Customs compliance
Supply chain performance
Parts de marché
Développement linéaire de marché

▲Active Projects

National promotion operations
Merchandising strategy implementation
Development of the industrial tool
Product placement in stores
Fdv plan animation
Promotional operations rollout
Implementing group merchandising approach
New product packaging development
Caraïbos surf partnership
Annual transport plan optimization

Hiring Activity

Accelerating40 roles · 25 in 30d

Department

Sales

25

Manufacturing

3

Marketing

3

Finance

2

Ops

2

Agriculture

1

Engineering

1

Logistics

1

Seniority

Intern

10

Junior

10

Mid

10

Manager

9

Senior

1

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About La Martiniquaise-Bardinet

Founded in 1934, La Martiniquaise-Bardinet operates as an independent, family-run group with 1,001–5,000 employees headquartered in Charenton-le-Pont (Île-de-France), France. The company manufactures and distributes wines, spirits, rums, whiskies, vodkas, beers, and non-alcoholic beverages through 55+ subsidiaries and production sites worldwide. It ranks among the top 10 largest wine and spirits groups globally, with established distribution networks across Europe and commercial presence in over 110 countries. The product portfolio spans international spirits brands and custom offerings sold through commercial partners and retail channels.

HeadquartersCharenton-le-Pont, Île-de-France

Company Size1,001–5,000 employees

Founded1934

Hiring MarketsFrance

Frequently Asked Questions

What is La Martiniquaise-Bardinet's annual revenue?

The group reported turnover of over €1.4 billion, operating across 55+ subsidiaries and production sites in more than 110 countries.

Where is La Martiniquaise-Bardinet headquartered?

The company is headquartered in Charenton-le-Pont, Île-de-France, France, and was founded in 1934 as a privately held family enterprise.

What brands does La Martiniquaise-Bardinet own?

The group owns five 'millionaire brands' each exceeding 1 million nine-litre cases annually: Label 5, Sir Edward's, and William Peel (Scotch whiskies); Poliakov and Sobiesky (vodkas).